39 HEADLINE TEXT RULES + HIERARCHY: OVERVIEW Below is a basic example of typographic hierarchy. A wider range of examples and specific usage rules can be found on pages 41-46. Example: March of Dimes fights for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with the programs, knowledge and tools to have healthy pregnancies. By uniting communities, we’re building a brighter future for us all. Example: March of Dimes fights for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with the programs, knowledge and tools to have healthy pregnancies. By uniting communities, we’re building a brighter future for us all. SUBHEADING TEXT “We believe every baby deserves the best possible start.” Headlines 1: Single Color Text Subheading 1 Body Copy CTA: Print Pull Quote Small Text MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY