40 HEADLINE TEXT Headlines 1: Single Color Text Headlines 2: Two Color Text Headlines 3: Box Treatment HEADLINE TEXT Graphik Black Type size x 0.89 = Leading eg 35 pt x 0.89 = 31.15 pt Kerning: Optical Tracking –5 Case: Uppercase Graphik Black Type size x 0.89 = Leading eg 35 pt x 0.89 = 31.15 pt Kerning: Optical Tracking –5 Case: Uppercase Graphik Black Type size x 1 = Leading eg 35 pt x 1 = 35 pt Kerning: Optical Tracking –5 Case: Uppercase HEADLINE TEXT RULES + HIERARCHY: HEADLINES Fonts should be used according to the rules below. Box height Type size x 1.07 = box height eg 35 pt x 1.07 = 38* pt *Rounded to nearest point size Padding around all sides of text= 1/6 of Box height HEADLINE TEXT MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY