36 HEADER ONE HEADER TWO COLOR USAGE/RULES Please refrain from using the colors in these ways. #BABIES Do not use accent colors in larger amounts than primary. Do not use gradients. Do not use accent colors in larger amounts than primary. Do not use Black or Grays as graphic elements. Do not pair accent colors where no primary color is present. Do not pair Brand Purple and Cornflower directly in copy. Do not pair colors with low contrast for text. Do not pair colors with low contrast for angle graphic highlights. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY