47 RULES + HIERARCHY: MARCHFORBABIES.ORG Fonts should be used according to the rules below. Button labels are Graphik Compact Black. Pink is reserved for the donate button. CTA buttons are MFB Purple. BUTTONS: Donate, CTA and Team buttons Inactive state Hover: 20% darken D O N ATE D O N ATE BUTTON BUTTON BUTTON BUTTON H1 Graphik Bold, Case: All caps Font size: 36px FIGHTING F O R H E A LT H Y FAMILIES Body Copy March of Dimes fights for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with the programs, knowledge and tools to have healthy pregnancies. By uniting communities, we’re building a brighter future for us all. Graphik Regular, Case: Sentence Font size: 16px H2 H3 Graphik Bold, Case: All caps Font size: 28px Graphik Bold, Case: Sentence, Font size: 18px NOW MORE THAN EVER, MOMS AND BABIES NEED A CHAMPION. Now more than ever, moms and babies need a champion. Inline text links Font: Graphik Regular Inactive: b542eb Hover: b542eb, underline CTA Button Inactive: b542eb (MFB Purple) Hover: 9135bc Team Button Inactive: 6179ff (Cornflower Blue) Hover: 4 e 61cc Donate Button Inactive: ff52ba (pink) Hover: cc4295 HOVER EFFECTS Button height: 37px Button text: Graphic Compact Black, 18px Case: All caps, #ffffff MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY