48 CALLS TO ACTION: PRINT CTAs should be used according to the rules below. The padding on the right side around the angle will vary on the last letterform. Please use best judgement on what looks visually sound. A range of scenarios are shown above as examples. The angle used for the identity system should be kept consistent at all times. Do not adjust, distort or skew the degree of the angle. Calls to Action Graphik Compact Black Type size x 1 = Leading eg 44 pt x 1 = 44 pt Kerning: Optical Tracking: 5 Case: Uppercase Box height Type size x 1.1 = box height eg 44 pt x 1.1 = 48.4 pt *Rounded to nearest point size Padding around top, bottom, & left = 1/5 of Box height 75° MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY