49 CALLS TO ACTION: DIGITAL CTAs should be used according to the rules below. Calls to Action Graphik Compact Black Type size: 20px Text align: Middle Hot Pink should be used for donate button only DONATE OUR GOAL SIGN UP GET STARTED Button height: 40px Button width = 20px + width of text (minimum) Padding around top & bottom: 10px Padding around left & right: minimum of 10px DONATE GET STARTED SIGN UP OUR GOAL MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY