MetLife Visual Identity Guidelines Photography 6.3 Issue 1: December 2016 Photography Style Guide This tool is for aiding photographers when creating original photography and for guiding designers when selecting stock imagery. Subject Feel Color Lighting Composition Shooting Angles Real people in real moments or artifacts Candid, genuine, real, honest, approachable. Full-color, slightly desaturated, Bright, natural lighting; high-key, even exposure Ample white space — 1/4 to 3/4 of frame Incorporate both natural points of view and that communicate a product message, Personal, humanizing details that add cooler palette Simple forms, low detail, not busy unexpected, yet controlled, angles (slightly if applicable unique personality lower and higher perspectives and perspectives Images of people usually including all or part Framing: generally utilize Rule of Thirds that get the viewer inside the action or moment) of their faces but never looking directly Field of view: standard to slightly narrow into camera for a natural, human perspective; not too close-in to allow for cropping Depth of field: shallow to standard to create two planes: a foreground that feels near and intimate and a simple background Rule of Thirds Lower Angle White Space Personal Detail Narrow FOV Higher Angle Shallow DOF Product Artifact Natural FOV Natural Angle Shallow DOF