MetLife Visual Identity Guidelines Photography 6.4 Issue 1: December 2016 Photography Misuse The MetLife image style is a unique aspect of our personality. Please review the examples here for an idea of what is considered off-brand. When choosing photographs of people, look for realistic interpretations of situations rather than images that are posed or staged. Images should connect to and involve the viewer, Do not use photos that are too saturated. Do not use photos that are too staged, with figures Do not use photos that are too dark. communicating that MetLife looking into the camera. understands its customers. Please be conscious of the overall tone, as well as the composition of elements. Do not use photos that are too busy. Do not use photos that are tinted or filtered.
MetLife Brand Book Page 42 Page 44