MetLife Visual Identity Guidelines Filmstrip & Grid 7.1 Issue 1: December 2016 Filmstrip Introduction Establishes subject People in real-world situations. Pulled-Back Close-In matter, story narrative, or benefit. Let’s get ready for anything Check out MetLife flood insurance today. The filmstrip is a graphic device that helps bring our design elements together, creating a unique identifier for our brand. A filmstrip is used to convey moments in time and tell customer stories. It can be filled with a combination of imagery or color fields and may also contain messaging. Filmstrips may feature color bars that connect back to our core brand palette to help tie filmstrip elements together. There are two ways to build a filmstrip: 1) using a grid for printed materials, and 2) using scalable proportions for digital media and exceptional print materials. This section details the construction of the filmstrip for all applications.