MetLife Visual Identity Guidelines InIntrtroductionoduction 1.4 Issue 1: December 2016 Introducing the Evolved MetLife Brand It starts with our logo. Reflecting our role as our customers’ trusted partner, our new logo comprises two simple shapes that come together to create an “M.” The blue color reflects our brand heritage, while the vibrant green— new to our color palette—represents growth and vitality. To tell our story to the world, we’ve created a new tagline that articulates the role we play in customers’ lives: Navigating life together.