MetLife Visual Identity Guidelines InIntrtroductionoduction 1.3 Issue 1: December 2016 Our Brand Strategy Our new brand strategy is the North Star for all visual and verbal guidance. Through an integrated global effort, we have transformed the way our brand looks, speaks, feels, and acts. MetLife Brand Strategy Visual Verbal Expression Expression Design Philosophy Voice and Messaging and Brand Guidelines Guidelines This document outlines the principles and tools for how we want Coming soon our brand to engage with our customers.