MetLife Visual Identity Guidelines Photography 6.6 Issue 1: December 2016 How to Make a Photo Pair Our image pairs are a critical element of our visual language. Although aesthetic judgment is a factor in this process, following are some basic requirements for building a perfect pair. Subject Composition — Individual Panels Composition — Pairs If used in a benefit-related application, one panel is a detail of a benefit image and Image uses ample white space. Balance compositional contrast by using one close-in image and one pulled-back image. the other is a humanity image (see Composition — Pairs). Simple forms, low detail, not busy. Ample white space appears in both images. Images are sufficiently related in content to be parts of the same story or to communicate Utilize Rule of Thirds for balanced and dynamic compositions. Maintain a clean and comfortable seam without odd protrusions or shapes. the product message. One of the two images includes all or part of a person’s face, without looking directly Allow subject to bleed off edges. Compose the ratio using our grid guidelines (see page 7.2). into the camera. Image has two simple planes: a foreground that feels near For product application: and a medium-to-distant background. • Benefit image is the close-in crop/detail. • Humanity image is the pulled-back image and includes a person’s face. • Determining which subject occupies which panel will be in service of the pair’s composition. Humanity Product White Space Bleed Close-in Background Foreground Pulled-Back Vision General (employee focused) General (employee focused) Rule of Thirds Pulled-Back Clean Simple Forms Seam Product Humanity Close-In Dental Home Owner General