MetLife Visual Identity Guidelines Logo 3.2 Issue 1: December 2016 Logo Reproduction Versions Primary Reverse Transparent Grayscale Our primary logo is full-color on a white background. Our reversed logo is white text, primarily on a black Our transparent logo is an all-white version that Our grayscale logo is the preferred single-color version background, and used only when an application on accurately expresses the translucent overlap in the when tonal printing is possible, such as for ads printed white is not an option. Partnership “M” symbol and should be used only when on newsprint. The grayscale logo most accurately a single-color application is required, such as etching on expresses the translucent overlap when the full-color glass and certain mid-tone backgrounds (e.g., a step- logo is not an option. and-repeat). For master artwork, see appendix.