MetLife Visual Identity Guidelines Logo 3.1 Issue 1: December 2016 Primary Logo Partnership “M” Symbol Wordmark MetLife Logo Our symbol and our wordmark always appear together to form our logo. Reflecting our role as our customers' trusted partner, our new symbol comprises two simple shapes that come together to create an “M.” The blue color reflects our brand heritage, while the vibrant green–new to our color palette–represents growth and vitality. Our symbol and our wordmark always appear together to form our logo. Whenever possible, always reproduce our logo in full color on a white background. For master artwork, see appendix.