MetLife Visual Identity Guidelines Logo 3.7 Issue 1: December 2016 Clear Space Clear Space for Primary Logo Minimum Size and Minimum Size Print Digital 0.75” wide 54px wide (19mm) Clear Space for Logo With Tagline Clear Space Minimum Size Using the appropriate amount of clear space around our logo creates a Careful consideration should be given when determining the size positive impression and impact. Therefore, a minimum amount of clear of the MetLife logo. When it is too small, it can be ineffective. The space must always surround the MetLife logo, to separate it from other minimum size of the logo should be 0.75” wide (19mm) for print elements such as headlines, text, or imagery. The clear-space area equals materials and 54px wide for digital applications. to the cap height of the MetLife “M” and is proportional to the size of the logo being used. The same clear-space rule applies to all dual-language logos with tagline lockups.