MetLife Visual Identity Guidelines Logo 3.8 Issue 1: December 2016 Logo Misuse Do not flip the Partnership “M” symbol. Do not use any other other color combination. Do not remove any part of the logo. Do not resize any logo elements. Do not use alternate colors. Do not outline the logo. is the leading... Do not use gradients on the logo. Do not lock up the logo with graphic elements. Do not use the logo in a sentence. Department name Do not put the new symbol next to the legacy logo. Do not rotate the partnership “M” symbol. Do not attach MetLife internal department names to the logo. To maintain the integrity and clarity of our brand, do not modify the MetLife logo in any way or associate it with conflicting elements. Above are some examples of executions that are prohibited. Always use master artwork when reproducing our logo. See appendix for master artwork.