INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION VISUAL GUIDELINES WHEN PRINTING ON COATED VS. UNCOATED STOCK Inks perform differently on different kinds of paper. To maintain the consistency of color application, we have specified different colors CORPORATE COLORS for coated and uncoated papers. WHEN PRINTING IN HOUSE (LASER PRINTERS) Laser printing and professional printing are different processes. Take care that in-house laser prints are representing the brand PANTONE® X 1795 1235 effectively. It’s natural that colors won’t be an exact match, but be COATED certain to calibrate and change toner/cartridges to ensure the best PANTONE® X 032 1235 possible representation of the corporate color scheme. UNCOATED CMYK 0 / 0 / 0 / 100 0 / 94 / 100 / 0 0 / 29 / 91 / 0 WHEN PRINTING ON AN OFFSET PRESS Unlike laser printing, offset printing lays each color down RGB 35 / 31 / 32 211 / 34 / 42 255 /182 / 15 separately. It’s best to specify spot colors when printing offset to ensure the best color match. Spot COLOR SET-UP QUICK GUIDE WEB (HEX) #231F20 #D3222A #FFB60F colors are referenced by numbers, which are defined by the PANTONE® OFFSET CMYK/PANTONE COLOR BREAKDOWNS Color Matching System. The Quanta logo uses 100% black, therefore a Pantone® color is not DIGITAL CMYK specified for the black. Take care to notice the Pantone® red differs When specifying spot colors is cost between coated and uncoated papers. IN-HOUSE RGB prohibitive, set up digital files for offset PRINTING output in CMYK so the color palette WEB RGB represents correctly. PAGE 11