INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION VISUAL GUIDELINES CORPORATE TYPE All marketing and sales communications materials should feature the specified typefaces as TYPEFACES outlined herein. Myriad Pro is the specified primary typeface for body copy and text appearing in marketing TYPOGRAPHY IS A CRUCIAL ELEMENT communications. OF THE VISUAL IDENTITY. AS WITH THE Alternate Gothic No. 2D is the specified primary typeface for headlines and subheads. CORPORATE LOGO, CONSISTENT USE MYRIAD PRO LIGHT OF THE CORPORATE TYPEFACES AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz REINFORCES THE STRENGTH OF THE COMPANY BRAND IDENTITY. MYRIAD PRO REGULAR AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz MYRIAD PRO SEMIBOLD AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz DOWNLOAD MYRIAD PRO SEMIBOLD These typefaces are available upon request. AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz CONTACT: Alison Miller, Communications Coordinator ALTERNATE GOTHIC NO. 2D Ph: 713-457-7656 [email protected] AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz PAGE 12