INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION VISUAL GUIDELINES ALTERNATE FONTS When primary typefaces are unavailable the following may be applied as substitutes. TYPEFACES Arial can replace Myriad Pro in body copy and text when necessary. Helvetica (T1) Black Condensed can replace alternate Gothic No. 2D in headlines and subheads when necessary. ARIAL REGULAR AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz ARIAL BOLD AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz HELVETICA (T1) BLACK CONDENSED AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz OTHER FONTS In the event type is being used as art, alternate fonts may be applied in the form of a graphic when it will be the dominant visual element in the material. PAGE 13