The Raytheon Logo Laurence K. Marshall and Vannevar Bush, along Because of the success of the Raytheon radio tube, Historical involvement in the development and with scientist Charles G. Smith, founded Raytheon company officials elected to extend the use of creation of then-new technologies such as Company in Cambridge, Mass., as the American the name to describe the entire organization, and magnetron tubes, shipboard radar, microwave Appliance Company in 1922. In 1925, an Indiana the company’s name was changed to Raytheon cooking and guided missiles has seen the company made it known that it held prior claim Manufacturing Company. Raytheon name come to stand for a company that to that name. “Ray” from rai, French for “a beam of light” excels in the development of new technologies. “theon” from Greek for “from the gods” Customized Logo Distinctive, bold letterforms, letterspacing and ligatures. Tagline Lockup Our tagline, Customer Success Is Our Mission, defines the brand and is the core of the brand identity. This line, along with the Raytheon logo, embodies the personality of the Raytheon brand and should appear as the sign-off line for all advertising and most marketing communications vehicles. This includes: print advertising, the initial slide of presentations, sign-off on back pages of collateral, and trade show signage. A footnote should appear at the end of any document referencing this mark: Customer Success Is Our Mission is a trademark of Raytheon Company. Color To ensure consistency, use the established logo-tagline versions. Color is a vital part of the Raytheon visual Do not re-create the combined logo-taglines. Never separate the tagline identity. It connotes power and integrity. from the logo. The preferred expression of the logo ® is in full color using Pantone Matching System (PMS) 186. RAYTHEON LOGO GUIDELINES 5