Co-branded Initiatives Raytheon often works with other companies as • On marketing materials, ensure that the • The Raytheon logo should never be smaller program partners and in various types of alliances. Raytheon logo appears on the bottom right than a co-branded logo. It may be larger, As a result, our name and logo will appear with of the page, as per the standards, and place but should be at least of equal size. those of other companies on a variety of materials, co-branded logos to the left, maintaining a from data sheets to signs. Some principles to keep in clearspace of 2 ”R” heights. mind when preparing materials in which Raytheon will be co-branded with other organizations include: 3 or ™ f JAGM 3 JOINT AIR-TJOINT AIR-TOO-GROUND -GROUND MMISSILEISSILE When only two partner logos exist, you can TWO PROVEN PARTNERS. use the gray bar device to separate them. It helps ONE UNBEATABLE to relate the two distinct logos and ground SYSTEM them on a white background. Always maintain . a distance of 2 ”R” heights between partner SOLUTION Raytheon and Boeing have teamed to offer the U.S. Army, Navy and Marine Corps the most affordable, reliable and lowest-risk solution for the Joint logos, separated equally by the bar. The bar is Air-to-Ground Missile (JAGM) requirement. JAGM’s combat-proven technologies and unmatched aircraft integration capabilities enable trusted performance in the harshest environments — plus a lower logistics burden and PMS Cool Gray 10. lower total lifecycle costs. For superior range, accuracy and lethality against moving and stationary targets, trust the Raytheon/Boeing JAGM solution. The specified clearspace around the logo gives it prominence and protects against encroachment. It is essential that these specifications be INNOVATION IN ALL DOMAINS www.raytheon.com | Keyword: Jag1 maintained on all co-branded materials as well. Follow us on: © 2011 Raytheon Company. All rights reserved. “Customer Success Is Our Mission” is a registered trademark of Raytheon Company. APPROVAL Co-brand Example How to Create the Bar Separator (For illustrative purposes only) The Width of the Bar Separator The Height of the Bar Separator Use the negative space of the “n” to determine the width Use the height of 2 ”R”s to determine the height of of the bar separator. The color of the bar is PMS Cool Gray 10. the bar separator. RAYTHEON LOGO GUIDELINES 11