Product and Program Icons Product and program icons support marketing and enhance customer interface. • The Raytheon logo may not be used within any other logo design. These icons are designed using established guidelines by Advanced Media teams • Colors should be based on the existing corporate palette. or Raytheon’s agency of record. They are customer-facing and are used to • The Frutiger font family is the preferred typeface for designs. support capture efforts and other revenue-generating marketing efforts. The Arial font is an acceptable alternative. Consideration of the corporate identity standards and co-branding guidelines • PMS 186 should never be used on the word Raytheon; PMS 186 must be taken into account when developing program icons. Program icons is reserved for the actual Raytheon logo. should not be used without the permission of the program manager and • Always maintain ample clearspace between elements, other Communications vice president. Other guidelines are as follows: program icons and the Raytheon logo. Product and Program Icon Examples Clearspace Like the corporate signature, maintain DO NOT place the corporate logo ample clearspace around the perimeter of the in the program icon. program icon. RAYTHEON LOGO GUIDELINES 14