Internal Branding Areas Corporate Initiatives A Corporate Initiative is a program, philosophy or vision that affects company culture, changes employee Example: Raytheon behavior and directly influences the Raytheon brand’s perception externally. Diversity Enterprisewide Initiatives An Enterprisewide Initiative educates employees about specific ongoing corporate programs which support and Example: enhance the day-to-day operation of Raytheon Company. Functional Insignias Functional Insignias represent specific functions within Raytheon. These are disciplines within Raytheon that Example: support specific corporate needs, including ET&MA, Contracts, Supply Chain, Communications, HR, IT, Internal Audit, BD and OGC. Sub-functional Insignias Sub-functional Insignias represent groups of people, tools or program initiatives that are specific to a particular Example: Functional Area within the company. ERGs Example: ERG Insignias represent Employee Resource Groups (ERGs) from across Raytheon. Forum Identifiers Forum Identifiers create a consistent visual identity for annual and semi-annual presentations that involve Example: leaders from across the company. Program Identifiers Program Identifiers create a consistent visual identity for internal corporate initiatives that serve and support Example: a particular goal or Functional Area. R Identifiers R Identifiers are Program Identifiers that represent enterprisewide tools/initiatives etc. Example: Usage Like the corporate signature, maintain ample clearspace around the perimeter of the Functional or Enterprisewide Insignia. Insignias should not be “locked-up” to the Raytheon logo. Corporate Communications is responsible for developing these insignias. Contact corporate_identity@raytheon.com for more information. RAYTHEON LOGO GUIDELINES 13