Brand guidelines Royal British Legion 58 Typography principles We’re here for financial guidance If you’re having money issues, we’re here to help. Whether you are struggling with debt or emergency situations, need support setting up your new home or accessing benefits, our team have got you covered. If you have been injured or suffer from illness as a result of service, we can help with appeals to both the war pensions, Armed Forces compensation scheme. We’re also here to support you through every step of an independent inquest with support and guidance on legal procedures. We’ll help you live independently We know how important your home is and we’re here to keep you living independently for as long as possible. That’s why we offer support to veterans with mobility aids, 24 hour care phones, and make sure there is always someone to talk to. What’s more, we can help with home adaptations and maintenance. We’re here through life Our specialist residential care homes provide both long and short term care to members of the Armed Forces community and their dependants, helping you maintain your independence and live with like minded individuals. Additionally our team of admiral nurses offers practical, clinical and emotional support to families and carers of those with dementia. We’ll make sure you receive the highest quality support Quality support we’re experts in getting you back on your feet through a range of rehabilitation programmes across various sports and arts related activities. We’re also here to provide personalised support to veterans and their families in crisis. Finance | Employment Independent living | Care Recovery | Respite The Royal British Legion has been supporting members of the Royal Navy, Royal Marines, British Army, Royal Air Force, Reservists, Veterans and their families since 1921. And we are not going anywhere. Key points Gill Sans Medium Leading: 110% Alignment: centred Tracking: Optical +50 Quotes and pullouts Gill Sans Medium Leading: 110% Alignment: centred Tracking: Optical +50 Subtitles Gill Sans Bold Leading: 120% Alignment: range left Tracking: Optical +10 Body copy Gill Sans Book Leading: 120% Alignment: range left Tracking: Optical +10 Styling matters In each and every communication it is important that our typographic principles are adhered to. When followed, they will help us create clean, consistent and accessible layouts. The table (shown right) outlines a quick reference guide to ensure we style typography on brand. – A lways use N dashes for dates (1921 – 2021) — A lways use M dashes in body copy - O nly use short dashes as hyphens ’ U se correct apostrophe, not feet marks “ ” U se correct 66, 99 speech marks not inch marks D o not overuse Gill Sans Bold D on’t overuse capital letters F or headline use 110% leading F or body copy use 120% leading A lways use alternate 1s found in the glyphs menu ABC A A A A 1 Logo Framework Elements Expression Gallery Information Aa