THE WORLD GAMES DESIGNATION AND LOGO Any and all uses of The World Games designation and logo should be guided by the following principles: 1. The World Games designation/logo may not be used for any commercial purposes. In particular, they must not appear in any way that may create an association between the Organisation’s sponsors and The World Games designation/logo. For example, the organisation’s sponsors cannot appear on the same page as The World Games designation. 2. The World Games designation/logo must be reproduced independently from the organisation’s logo. The World Games designation/logo may not be incorporated into the logo of the organisation or any references or marks, nor combined with the logo or other references or marks of the organisation to form a composite logo. The designation must be clearly separated from any commercial partners’ references, either textual or visual. 3. The World Games designation/logo must appear in proportionate size to other elements on a page and must not be emphasised over other textual or visual elements. The World Games designation/logo must never be distorted or altered in any way. 4. The organisation must not do, cause or permit anything which could cause detriment to the reputation of the IWGA and The World Games. This includes offensive and immoral behaviour as well as offences against the rights of individuals or any political, religious, racial or minority group. Page 3
The World Games Brand Book Page 2 Page 4