STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —TONE OF VOICE LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP THE THE THE THE WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD Beyond rugby, The Touch Union is a social initiative that’s all about bringing people together. This sense of togetherness needs to be expressed through everything we write. LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE Relate Motivate THE THE Your words need to put your readers in the moment, showing Our voice needs to be friendly, familiar and engaging, them why The Touch Union is something they should be a allowing us to build trust within the local community part of. NON-CONTACT. TOTAL FEEL GOOD and represent the people behind The Touch Union. WELCOME TO THE SQUAD Write in a way that shows we understand our audience Create movement. Use verbs: Go. Do. Look. See. Buy. Have. and what they need. With everything you write, ask: why Use. Try. Use pace and energy in your sentences. does this matter to them? Set the scene and place your readers in it. How do they feel? Don’t overcomplicate things. Keep it natural, informative What do they gain from being there? and accessible. We want The Touch Union to feel completely inclusive and welcoming to all. Get to the point, then stop. If you were chatting to them in person, would you say the same thing?