Color Uber Green Uber Yellow Uber Red Uber Brown Uber Orange Uber Purple RGB — 71 179 117 RGB — 255 192 67 RGB — 230 76 53 RGB — 153 100 77 RGB — 255 125 73 RGB — 115 86 191 CMYK — 93 0 63 0 CMYK — 0 21 76 0 CMYK — 0 82 80 0 CMYK — 13 56 61 32 CMYK — 79 59 0 0 CMYK — 80 74 0 0 HEX — 47B275 HEX — FFC043 HEX — F25138 HEX — 99644C HEX — FF7D49 HEX — 7356BF PMS — 2416 C PMS — 135 C PMS — 7417 C PMS — 7525 C PMS — 164 C PMS — 2102 C Secondary colors Our secondary colors pull from the colors of transportation. They should be used sparingly throughout illustration, photography, and product in order to maintain meaning and potency. The secondary colors are only used reasonably for illustrations and within product. Usage proportions Primary colors It is important to follow the rules of these proportions when creating any brand communication in order to maintain brand consistency and remain accessible for all people. White plays a very important role in all Safety color brand communications and should provide balance with black. Safety Blue is only used for critical Secondary colors moments that warrant care between Uber and the user.