Color White Black RGB — 255 255 255 RGB — 0 0 0 CMYK — 0 0 0 0 CMYK — 70 35 40 100 HEX — FFFFFF HEX — 000000 PMS — White PMS — Black 6 C Primary brand colors Our primary brand colors are white and black. They are used to provide accessibility, simplicity, and consistency throughout all brand communications. Safety Blue Safety blue is an important color that is unique to Uber and should be used sparingly for moments of support, assurance, and delight 
 at moments of interaction between a user and the brand. Safety Blue RGB — 39 110 241 CMYK — 84 54 0 0 HEX — 276EF1 PMS — 2174 C