Partner Messaging and Branding Guide | January 2022 | 11 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Zoom is for you. We help you express ideas, connect to others, and build toward a future limited only by your imagination. Our frictionless communications platform is the only one that started with video as its foundation, and we have set the standard for innovation ever since. That is why Zoom is an intuitive, scalable, and secure choice for large enterprises , small businesses, and individuals alike. Our name has become a verb because we are re-defining the future of communications. Zoom, a Video Communications Platform Dynamic platform empowers anything you want to do or build on Zoom. • Video communications encompasses a broad range of services and use cases • Customers can create, run, and grow their businesses on Zoom Platform Enterprise customers choose Zoom for our state- of-the art simplicity and scalability with robust security and privacy features. • Purpose-built and customizable to meet enterprise needs • Ability to scale and integrate without compromising quality or reliability • Trusted choice for enterprises around the world Enterprise Zoom has an ambitious vision for the future of communications built on our track record of industry-redefining innovation. • Defining the future of hybrid work • Inspiring new business models Innovation