Partner Messaging and Branding Guide | January 2022 | 20 Guiding Principles Core Messaging Zoom Branding Standards Zoom Wordmark Zoom App Icons Photography Videos Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Zoom Wordmark, Colors, & Typography Zoom Wordmark Our primary logo is the Zoom wordmark. Any reference to Zoom the company or the brand, please use the Zoom wordmark. For more direction on how to use the Zoom Wordmark Logo please review the Zoom Logo section. Colors & Typography Zoom’s brand identity includes visible elements that distinguish our brand from others—including our brand fonts and colors. To learn more about color palette, web palette, icons/buttons, and typography, visit https://zoom.us/brandguidelines.