Partner Messaging and Branding Guide | January 2022 | 21 Zoom App Icon The Zoom App Icon should only be used by partners in reference to the Zoom application. The Zoom App Icon is approved for use in relation to other app icons. Any reference to Zoom the company or the brand, please use the Zoom logo wordmark. Zoom App Icon Square Variation Alternative Usage Circle Variation A full bleed option of the Zoom App Icon is available to be used only when specific styling is required to match other app icons. See page 82 for image download. If you do not have access to the page, email [email protected]. • Do not put Zoom icons at the top of your email, or page, or above your own logo • Do not include any Zoom icons as text or in the middle of text • Do not create an illustration using Zoom products or service icons, and do not alter their shape or design in any way • Do not design call-to-action buttons to look like they came from Zoom • Do not put any Zoom icons next to your own logo, or use ampersands, pluses, x signs, equal signs, or any other design elements to denote the Zoom relationship or partnership • Do not put Zoom icons on top of other images, such as patterns or textures • Do not put Zoom icons on a colored background unless there is a high contrast and don’t add them more than once in your design • Do not use a Zoom icon as a favicon for your website • Don’t use the Zoom wordmark and app icon together DON’T Guiding Principles Core Messaging Zoom Branding Standards Zoom Wordmark Zoom App Icons Photography Videos Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal