Partner Messaging and Branding Guide | January 2022 | 22 Photography All photography used throughout co-marketing assets should be aligned with the Zoom brand and platform. Zoom’s brand is modern and clean while being bold and beautiful. Stock photography should be as natural as possible to reflect Zoom’s culture of diversity and happiness. Guiding Principles Core Messaging Zoom Branding Standards Zoom Wordmark Zoom App Icons Photography Videos Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal