Partner Messaging and Branding Guide | January 2022 | 23 Photography • Only use approved photography. Do not use any photography from our website, social channels, blog, or other Zoom materials unless approved by [email protected] DO • Do not manipulate images. This includes, but is not limited to, adding or removing hardware; adding or removing logos; replacing the UI; and cropping out hardware, UI or primary objects/people • Do not alter the Zoom UI. The UI should not be altered to change controls, add/ remove people, distort or skew the sizing of windows, cropping select portions or adding color or transparency overlays DON’T Guiding Principles Core Messaging Zoom Branding Standards Zoom Wordmark Zoom App Icons Photography Videos Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal