Partner Messaging and Branding Guide | January 2022 | 18 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Naming Your App for the Zoom App Marketplace Acme Acme for Zoom Acme App for Zoom Acme App for Zoom Apps • Make your app name as simple as just your partner name and a strong brand that stands on its own • You can refer to your app as an “app for Zoom” or an “app for Zoom Apps” • You may use the Zoom mark to refer to your app’s compatibility with the Zoom platform DO Acme Zoom, Inc AcmeZoom Acme Zoom Phone Solutions HeatlhSolution4Zoom zoom-reseller.com • Use Zoom App or Zoom Apps as a noun for your app. A Zoom app should only be an app that Zoom creates • You cannot use the Zoom mark in your app name, only in a compatibility statement • Do not choose a generic or highly descriptive name for your app so only Zoom stands out as a brand (i.e. Conference for Zoom). Be sure to use “app” before “for Zoom” or “for Zoom Apps” if your app name is not distinctive enough on its own (i.e. Conference app for Zoom) When naming and referring to your app, consider these principles, as well as the best practices and examples that follow. DON’T