Partner Messaging and Branding Guide | January 2022 | 17 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal A solid understanding of the Zoom App Marketplace and the types of apps available will help you to better articulate the value proposition for your own app, while being aligning with Zoom’s. Visit https://marketplace.zoom.us Zoom Apps is a collection of in-product apps that seamlessly integrate into the Zoom experience. Zoom Apps boosts productivity and help you stay focused by keeping your workflow going before, during, and after a meeting. Zoom Apps enriches the Zoom experience with apps that cover a variety of use cases—including whiteboarding, project management, note-taking, gaming, and more. Zoom Apps Messaging The Zoom App Marketplace allows third-party developers to build and distribute applications that integrate with Zoom. It is the leading source for discovering and deploying apps and integrations built on top of the Zoom Developer Platform, which enhance the Zoom user experience and extend the value of Zoom. Apps listed on the Zoom App Marketplace are publicly available apps. These are created by developers who either extend their product into the Zoom platform as an in-product Zoom Apps integration, or who have extended Zoom capabilities into engaging video-based functionality for their applications. Zoom App Marketplace Messaging Naming Your App for the Zoom App Marketplace See page 82 for image download. If you do not have access to the page, email [email protected]. The navy badge is preferred when promoting your app. The alternative white badge can be used when the preferred navy badge appears visually heavy or on a dark background.