Partner Messaging and Branding Guide | January 2022 | 16 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partner Company & Product Names Acme, Inc. Acme Video Solutions • Make your brands, names, domains, and social media assets distinct from those that belong to Zoom • Create company and product names that are distinct from Zoom’s to eliminate brand confusion. sharing, virtual background, immersive view DO Acme Zoom, Inc AcmeZoom Acme Zoom Phone Solutions HeatlhSolution4Zoom zoom-reseller.com • Do not use any Zoom brands or names in your company name, logo, app name, domain name, icon, taglines, social media handles, advertising keywords, or any other branding or source- identifying materials • Modify, imitate, or abbreviate any Zoom brands or names anywhere. This includes misspellings, phonetic or foreign equivalents, rhyming words, stylizations, logos, or other variations When referring to partner companies and product names there are few dos and don’ts you need to remember. DON’T