Partner Messaging and Branding Guide | January 2022 | 15 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Naming & Categorization ZOOM/zoom Preferred Zoom Partner • When referring to Zoom, do not capitalize as ZOOM, or zoom, or zoom.us • Do not pluralize Zoom or use Zoom as a noun or a verb. Trademarks are adjectives. You join a Zoom meeting, not a Zoom. You join a Zoom meeting with your team; you don’t Zoom with them • Do not mimic our messaging/branding. Example: “Meet Happy” • Do not use competitive or negative language with the Zoom or designated Zoom Partner logo • Partners cannot state, imply, promote, advertise, market, or communicate in any manner that they are a preferred or exclusive partner of Zoom • Any Zoom logo should not be used within a sentence. When the Zoom name is used within a sentence it must be in plain text and the same font, color, style, weight and size as the accompanying text DON’T Zoom Brand The Zoom wordmark and other trademarks and logos owned by Zoom and licensed to our Partners for use are valuable intellectual property and must be used properly to avoid damaging Zoom’s brand or creating confusion among consumers. Zoom • When referring to Zoom, as a company or its products, always capitalize as shown. Example: The Zoom platform simplifies all your communications • The name of our company is Zoom or Zoom Video Communications • Zoom is a video communications platform. Zoom is NOT just a web conferencing, video conferencing, or meetings service • Zoom is a platform, and inside that platform we have services or products. Examples: Zoom Meetings, Zoom Rooms, Zoom Phone, OnZoom. Functionalities within products are features. Examples: screen sharing, virtual background, immersive view • The first mention of Zoom within your body content should refer to “Zoom Video Communications, Inc.” and thereafter you may simply use “Zoom” DO