Partner Messaging and Branding Guide | January 2022 | 14 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Products & Services Zoom Meetings provides simple, secure, and reliable video conferencing and messaging through any device. Zoom Meetings Zoom Apps allow users to effortlessly utilize and embed their preferred third party apps within the Zoom experience, so that critical business applications can live within their Zoom meetings. Zoom Apps Zoom Chat is the secure persistent messaging hub that provides instant access to Zoom’s real-time video & phone. Zoom Chat Zoom Events is all-in-one platform with the power to create virtual experiences that attendees will love. Zoom Events Zoom Phone is a feature-rich cloud phone solution for businesses of all sizes. Zoom Phone Zoom Video Webinars is for anyone who wants to present information to a large online audience that joins to listen and learn from anywhere in the world and from any device. Zoom Video Webinars Zoom APIs & SDKs enable customers, developers, and service providers to easily build apps & integrations on top of Zoom’s industry-leading video communications platform, with opportunities for global discovery and distribution. Zoom APIs & SDKs Zoom Rooms is the perfect solution for conference, huddle, and training rooms, as well as executive offices, clinics, and classrooms. Zoom for Home is a personal home office solution designed to help remote workers connect and be more productive. Zoom Rooms The Zoom App Marketplace connects users, creators and developers, serving as the leading source for discovering, deploying, and managing integrations. Zoom App Marketplace OnZoom is an online marketplace designed to help businesses reach new audiences through virtual experiences. Examples: Yoga or Cooking Classes, Networking Events, or Partner Events. OnZoom