Partner Messaging and Branding Guide | January 2022 | 13 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Products & Services Zoom’s ecosystem contains a wide range of products and services. This section provides some guidance to support you with the details of these offerings. WEBINARS MEETINGS PHONE ZOOM EVENTS ZOOM FOR HOME CHAT ZOOM ROOMS ZOOM APP MARKETPLACE DEVELOPER PLATFORM API s & SDKs