Partner Messaging and Branding Guide | January 2022 | 66 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner Websites, Landing Pages Search Engine Marketing (SEO), Display Advertising & Domain names Social Media & Email Marketing Partner-Led Co-Marketing Examples Additional Resources Legal Social Media & Email Marketing Zoom Logos, Badges, or Lock-ups may not be used in social media account profile images, but may be used in a marketing asset that is promoted on social media as long as the asset follows the brand guidelines. #AcmePartnerZoomtopia @AcmePartner_Zoom • Do not create social media handles, tags, account images, or the like that include Zoom brands, abbreviations of those brands or anything confusingly similar, icons, or logos DON’T @AcmePartnerSupport #AcmePartner • Create social media handles, tags, or the like that properly identify your company and its brands only • For email, use your name in the subject line to make it clear the email is from your company DO