Partner Messaging and Branding Guide | January 2022 | 65 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner Websites, Landing Pages Search Engine Marketing (SEO), Display Advertising & Domain names Social Media & Email Marketing Partner-Led Co-Marketing Examples Additional Resources Legal Search Engine Marketing (SEO), Display Advertising, & Domain Names Search Engine Marketing (SEO) All Zoom partners can request to be whitelisted for using the term “Zoom” or Zoom product names like “Zoom Rooms” in ad copy by sending a request to [email protected] and copy your Zoom Partner Manager. Without being whitelisted, ads will be flagged and removed by Google Ads. Zoom partners must not bid on any keyword or phrase containing “Zoom” or references to the “Zoom” brand without express consent from Zoom. On generic (non-Zoom) keywords, Zoom partners must make an effort to set keyword bids such that partner ads rank below Zoom ads, where possible. Zoom partners may use “Zoom” or Zoom product names like “Zoom Rooms” in ad copy, but it must be clear that the ad is from a Zoom partner, not Zoom itself. Domain Names & Keywords Display Advertising All advertising creative (e.g banners) that contain Zoom assets (logo, messaging) must be approved by the Zoom brand team. To request a review, email [email protected] and copy your Zoom Partner Manager. Meetonzoom.com zoomphone.AcmePartner.com AcmePartner-zoomsolutions.com www.AcmePartner-zoom.com www.zmPartner.com • Do not use “Zoom” or any of the Zoom trademarks within your domain name, website title, or favicon • Do not use advertising keywords or ad copy that incorporate Zoom brand names without Zoom’s written permission • The URL www.AcmePartner-zoom.com is not permissible use of the Zoom brand or trademark because the trademark is within the domain name itself DON’T www.AcmePartner.com video.AcmePartner.com www.AcmePartner.com/zoom • Create domain names that properly identify your company and its brands only • Use advertising keywords and ad copy that are associated with and promote your company or industry • Partners may use Zoom in a directory path of the Partner’s web URL. E.g www.AcmePartner. com/zoom DO