Partner Messaging and Branding Guide | January 2022 | 64 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner Websites, Landing Pages Search Engine Marketing (SEO), Display Advertising & Domain names Social Media & Email Marketing Partner-Led Co-Marketing Examples Additional Resources Legal • Replicate a Zoom landing page or otherwise mimic Zoom’s website • Do not use the Zoom logo at the top of your homepage • Use Zoom-owned imagery without written consent from [email protected] • Insert your own branding above Zoom brand elements • Be consistent with your website look and feel • Follow core Zoom product positioning identified in pages 12 -14 of this guide • Follow landing page best practices: - Use clear, concise, and compelling messaging - Include a lead form to create conversions - Make your page responsive DON’T Partner Websites, Landing Pages Zoom partners may represent their Zoom partnership on their website by either (a) positioning the Zoom logo as an offering within their portfolio or (b) creating a Zoom- dedicated landing page within their own website. Zoom brand elements must be displayed following all guidelines in this document, making sure it is clear on the website that the partner company offers Zoom solutions without implying they are Zoom. DO