Partner Messaging and Branding Guide | January 2022 | 62 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Joint Lock-up with the Zoom Logo Usage Matrix Location Permitted or Not permitted Use “Partner Logo” Together with the “Zoom Logo” Websites, Landing Pages Your logo, as a Zoom Partner, can be presented together with the Zoom logo to showcase your partnership with Zoom as long as the guidelines in this document are followed. See Partner-Led Co-Marketing section. Email Communications Collateral Event Assets Outdoor Advertising Online Ads Social Media Account or Profile Images Your logo, as a Zoom Partner, can not be presented together with the Zoom logo in social media account profile images, but they may be used together in a marketing asset that is promoted on social media, as long as the guidelines detailed in this document are followed. Promotional Materials A joint Lock-up with the Zoom Logo may be used in promotional or merchandise items. See page 73 for example. Additional information. More information available at https://partner.zoom.us/, and Zoom Partner Portal. Review and approval required. Before using this logo, please share a preview of the marketing asset with [email protected] for review and approval.