Partner Messaging and Branding Guide | January 2022 | 61 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Do not create a joint logo lock-up with any symbol other than a vertical or horizontal divider, providing clear space for each logo. Partners should not use Zoom brand elements to appear as an extension of Zoom. Joint Lock-up with the Zoom Logo For approved partners, those in a Zoom Partner Program, you may use a joint lock-up within your Partner-led or Partner-generated marketing material. As logos come in all shapes and sizes, there is no perfect science but please ensure there is an even balance between your logo and the Zoom logo, and neither logo is more prominent. Our partnership lock-up must always include a divider unless previously agreed upon. Zoom’s logo should be secondary (on the right side) for partner-led co-marketing materials, and never be smaller than 18px in height. 75% 150% 100% Web: #BABACC Print: Pantone 5495C Minimum Width: 1px Web: #2D8CFF Print: Pantone 279C Minimum Size + DON’T 18px Vertical Lockup Horizontal Lockup