Partner Messaging and Branding Guide | January 2022 | 60 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Do’s & Dont’s • A Zoom Partner badge or lock-up should only be placed on materials that also have your logo. Your logo should always be primary; your logo is left, our badge or lock-up is right; your logo is top, our badge or lock-up is bottom • Zoom Partner badges or lock-ups are intended to be a stamp of certification. Badges or lock-ups should be used as subtle marks on your materials and should not take up more than 10% of any surface • On virtual backgrounds, the Zoom logo should be secondary to your logo. Typically top right works best • On social images, the Zoom logo should be secondary or less prominent than your logo DO • Do not lead with a badge or lock-up on any of your material. Our badges or lock-ups are intended to be secondary to your logo • Do not alter or separate parts of the assets Zoom provides you. Only use logos, badges or lock-ups as delivered. This includes manipulating the size and color of elements within given logos, lock-ups or badges • Do not use both the Partner Badge and the Partner Lock-up at the same time on any assets. You can use one or the other, but not both • Do not use more than one Zoom logo, Partner Badge or Partner Lock-up on any piece of collateral. For boxes or materials with multiple sides, do not use more than one on each side DON’T