Partner Messaging and Branding Guide | January 2022 | 59 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partner Badges & Lock-ups Usage Matrix Location Permitted or Not permitted Use of the Partner Badge Use of the Partner Lock-up Websites, Landing Pages Zoom Partners can use Zoom Partner Badges to generally promote their designation in the Zoom Partner Program, and to substantiate their capabilities, competencies and specializations in relation to the solution offering that they’re featuring. Zoom Partners can use Zoom Partner Lock-ups to generally promote their designation in the Zoom Partner Program. Lock-ups are preferred for assets where a horizontal space or layout makes them more appropriate. Email Communications Collateral Event Assets Outdoor Advertising Online Ads Social Media Account or Profile Images Zoom Partner Badges or Lock-ups may not be used in social media account profile images, but may be used in a marketing asset or ad that is promoted on social media, as long as the asset follows the guidelines detailed in this document. Promotional Materials Zoom Partners can use Zoom Partner Badges or Lock-ups in promotional items to promote their designation in the Zoom Partner Program. Additional information. More information available at https://partner.zoom.us/. and Zoom Partner Portal. Questions. Contact your Partner Manager or [email protected]