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Global Digital Statshot
DIGITAL 2019 Q2 GLOBAL DIGITAL STATSHOT ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND E-COMMERCE
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DIGITAL 2019 DIGITAL 2019 GLOBAL DIGITAL YEARBOOK ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET, SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD CLICK HERE TO READ OUR DIGITAL 2019 CLICK HERE TO READ OUR DIGITAL 2019 GLOBAL OVERVIEW REPORT, WITH MORE GLOBAL DIGITAL YEARBOOK, WITH THAN 200 PAGES OF ESSENTIAL CHARTS ESSENTIAL HEADLINE DIGITAL DATA AND INSIGHTS FROM AROUND THE WORLD FOR EVERY COUNTRY IN THE WORLD
! IMPORTANT ADVISORY Since our previous reports in January 2019, some of the organisations that publish the data that we feature in these reports have changed their reporting methodologies, and some have revised their historic data. As a result, some of the data points in this report are not comparable to data that we published in previous reports. We have highlighted instances where these changes impact data in this report by including an alert triangle – as featured above – on each relevant slide.
GLOBAL OVERVIEW 5
APR DIGITAL AROUND THE WORLD IN APRIL 2019 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND GLOBAL MOBILE, INTERNET, AND SOCIAL MEDIA USE ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS TOTAL UNIQUE INTERNET ACTIVE SOCIAL MOBILE SOCIAL POPULATION MOBILE USERS USERS MEDIA USERS MEDIA USERS 7.697 5.110 4.437 3.499 3.429 BILLION BILLION BILLION BILLION BILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: 56% 66% 58% 45% 45% SOURCES: WORLDOMETERS; UNITED NATIONS; U.S. CENSUS BUREAU; GSMA INTELLIGENCE; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA; SOCIAL MEDIA PLATFORMS’ SELF-SERVE ADVERTISING TOOLS, PRESS RELEASES, AND INVESTOR EARNINGS 6 ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU (ALL LATEST AVAILABLE DATA IN APRIL 2019).
APR ANNUAL DIGITAL GROWTH 2019 THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS TOTAL UNIQUE INTERNET ACTIVE SOCIAL MOBILE SOCIAL POPULATION MOBILE USERS USERS MEDIA USERS MEDIA USERS +1.1% +2.6% +8.6% +6.1% +11% APR 2018 – APR 2019 APR 2018 – APR 2019 APR 2018 – APR 2019 APR 2018 – APR 2019 APR 2018 – APR 2019 +82 MILLION +130 MILLION +350 MILLION +202 MILLION +342 MILLION SOURCES: WORLDOMETERS; UNITED NATIONS; U.S. CENSUS BUREAU; GSMA INTELLIGENCE; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA; SOCIAL MEDIA PLATFORMS’ SELF-SERVE ADVERTISING TOOLS, PRESS RELEASES, AND INVESTOR EARNINGS 7 ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU (ALL TO APRIL 2019); HISTORIC DATA AS REPORTED IN OUR 2018 Q2 GLOBAL DIGITAL STATSHOT.
GLOBAL INTERNET USE 8
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APR INTERNET USE: DEVICE PERSPECTIVE 2019 BASED ON ACTIVE INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES TOTAL NUMBER INTERNET USERS AS TOTAL NUMBER MOBILE INTERNET USERS OF ACTIVE A PERCENTAGE OF OF ACTIVE MOBILE AS A PERCENTAGE INTERNET USERS TOTAL POPULATION INTERNET USERS OF TOTAL POPULATION 4.437 58% 4.031 52% BILLION BILLION SOURCES: ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA; SOCIAL MEDIA PLATFORM USER NUMBERS. MOBILE SHARE DATA: EXTRAPOLATED FROM GLOBALWEBINDEX (Q4 2018) AND DATA PUBLISHED BY THE WORLD’S LARGEST SOCIAL MEDIA PLATFORMS VIA 9 EARNINGS RELEASES AND SELF-SERVE ADVERTISING TOOLS.
APR SHARE OF WEB TRAFFIC BY DEVICE 2019 THE SHARE OF TOTAL WEB TRAFFIC SERVED TO WEB BROWSERS ON EACH KIND OF DEVICE MOBILE LAPTOPS & TABLET OTHER PHONES COMPUTERS DEVICES DEVICES 48.9% 47.0% 4.0% 0.11% RELATIVE ANNUAL CHANGE: RELATIVE ANNUAL CHANGE: RELATIVE ANNUAL CHANGE: RELATIVE ANNUAL CHANGE: -5.0% +6.3% -4.6% -8.3% SOURCE: STATCOUNTER (APRIL 2019). NOTE: FIGURES REFLECT TRAFFIC TO WEB BROWSERS ONLY, AND DO NOT INCLUDE INTERNET TRAFFIC TO OTHER KINDS OF SOFTWARE OR APPS. 10
APR INTERNET CONNECTION SPEEDS 2019 AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISON AVERAGE SPEED OF YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF YEAR-ON-YEAR CHANGE IN MOBILE INTERNET AVERAGE SPEED OF MOBILE FIXED INTERNET AVERAGE SPEED OF FIXED CONNECTIONS INTERNET CONNECTIONS CONNECTIONS INTERNET CONNECTIONS 26.12 +18% 57.91 +36% MBPS MBPS SOURCE: OOKLA SPEEDTEST (MARCH 2019, MARCH 2018). 11
APR FIXED INTERNET CONNECTION SPEED RANKINGS 2019 BASED ON THE AVERAGE DOWNLOAD SPEED OF FIXED INTERNET CONNECTIONS, IN MBPS FASTEST FIXED INTERNET CONNECTION SPEEDS* SLOWEST FIXED INTERNET CONNECTION SPEEDS* # COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y 01 SINGAPORE 199.62 +10% 178 YEMEN 2.96 [N/A] 02 HONG KONG 168.69 [N/A] 177 TURKMENISTAN 3.21 [N/A] 03 MONACO 137.86 [N/A] 176 VENEZUELA 3.92 +10% 04 ROMANIA 136.95 +26% 175 MAURITANIA 4.16 [N/A] 05 SOUTH KOREA 132.63 +21% 174 ALGERIA 4.42 +18% 06 HUNGARY 122.26 +28% 173 TIMOR-LESTE 5.33 [N/A] 07 SWEDEN 120.42 +26% 172 GUINEA 5.87 [N/A] 08 UNITED STATES 117. 31 +33% 171 CUBA 6.19 [N/A] 09 SWITZERLAND 117.18 +36% 170 MOZAMBIQUE 6.36 [N/A] 10 LIECHTENSTEIN 115 .12 [N/A] 169 VANUATU 6.50 [N/A] SOURCE: OOKLA (MARCH 2019). *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, SO THESE RANKINGS ARE BASED SOLELY ON THOSE COUNTRIES AND TERRITORIES 12 FOR WHICH DATA ARE AVAILABLE. FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS. YEAR-ON-YEAR CHANGE DATA VERSUS MARCH 2018.
APR MOBILE INTERNET CONNECTION SPEED RANKINGS 2019 BASED ON THE AVERAGE DOWNLOAD SPEED OF MOBILE INTERNET CONNECTIONS, IN MBPS FASTEST MOBILE INTERNET CONNECTION SPEEDS* SLOWEST MOBILE INTERNET CONNECTION SPEEDS* # COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y 01 NORWAY 67.54 +10% 139 ALGERIA 5.96 -21% 02 CANADA 65.90 +42% 138 IRAQ 6.01 -23% 03 QATAR 60.97 +11% 137 PALESTINE 6.46 [N/A] 04 NETHERLANDS 60.60 +10% 136 AFGHANISTAN 6.83 [N/A] 05 AUSTRALIA 58.87 +16% 135 CUBA 6.84 [N/A] 06 SOUTH KOREA 54.89 +32% 134 VENEZUELA 7.05 -15% 07 UNITED ARAB EMIRATES 53.83 +4% 133 BOSNIA & HERZEGOVINA 7.87 +1% 08 SINGAPORE 53.69 +2% 132 BURKINA FASO 8.49 [N/A] 09 SWITZERLAND 51.93 +27% 131 TAJIKISTAN 8.62 [N/A] 10 DENMARK 50.59 +18% 130 EL SALVADOR 8.76 -3% SOURCE: OOKLA (MARCH 2019). *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, SO THESE RANKINGS ARE BASED SOLELY ON THOSE COUNTRIES AND TERRITORIES 13 FOR WHICH DATA ARE AVAILABLE. FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS. YEAR-ON-YEAR CHANGE DATA VERSUS MARCH 2018.
APR WORLD’S MOST VISITED WEBSITES (SIMILARWEB) 2019 SIMILARWEB’S RANKING OF THE WORLD’S MOST VISITED WEBSITES, BASED ON TOTAL GLOBAL WEBSITE TRAFFIC # WEBSITE TIME / VISIT PAGES / VISIT # WEBSITE TIME / VISIT PAGES / VISIT 01 GOOGLE.COM 09M 46S 8.56 11 XVIDEOS.COM 12M 25S 10.05 02 YOUTUBE.COM 21M 52S 9.02 12 XNXX.COM 14M 22S 10.3 03 FACEBOOK.COM 11M 13S 10.49 13 AMPPROJECT.ORG 03M 53S 3.53 04 BAIDU.COM 06M 47S 7.62 14 AMAZON.COM 05M 51S 8.03 05 WIKIPEDIA.ORG 03M 42S 2.85 15 LIVE.COM 07M 47S 8.66 06 YAHOO.COM 06M 23S 6.4 16 VK.COM 16M 25S 20.24 07 TWITTER.COM 09M 21S 7.44 17 NETFLIX.COM 08M 50S 4.56 08 PORNHUB.COM 10M 27S 8.52 18 QQ.COM 03M 52S 3 . 11 09 INSTAGRAM.COM 06M 31S 14.15 19 MAIL.RU 07M 28S 6.78 10 YANDEX.RU 10M 51S 9.33 20 WHATSAPP.COM 02M 24S 1.93 SOURCE: SIMILARWEB (MARCH 2019). NOTE: ‘TIME PER VISIT’ FIGURES REPRESENT THE AVERAGE DURATION OF USERS’ VISITS, MEASURED IN MINUTES AND SECONDS. 14 ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
APR WORLD’S MOST VISITED WEBSITES (ALEXA) 2019 ALEXA’S RANKING OF THE WORLD’S MOST VISITED WEBSITES, BASED ON THE NUMBER OF VISITORS AND TOTAL PAGE VIEWS # WEBSITE TIME / DAY PAGES / VISIT # WEBSITE TIME / DAY PAGES / VISIT 01 GOOGLE.COM 08M 21S 10.85 11 TWITTER.COM 06M 24S 3.21 02 YOUTUBE.COM 08M 46S 5.04 12 SOHU.COM 03M 50S 4.12 03 FACEBOOK.COM 09M 25S 3.93 13 LIVE.COM 03M 43S 3.68 04 BAIDU.COM 07M 15S 5.63 14 JD.COM 04M 32S 5.22 05 WIKIPEDIA.ORG 04M 13S 3.12 15 VK.COM 09M 54S 4.7 06 QQ.COM 03M 44S 3.76 16 INSTAGRAM.COM 05M 45S 3.91 07 TMALL.COM 07M 05S 2.83 17 SINA.COM.CN 03M 06S 3.23 08 TAOBAO.COM 07M 44S 3.98 18 WEIBO.COM 05M 23S 4.15 09 YAHOO.COM 03M 54S 3.53 19 360.CN 03M 17S 3.64 10 AMAZON.COM 07M 35S 7.38 20 YANDEX.RU 06M 53S 3.36 SOURCE: ALEXA.COM (APRIL 2019). NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE-POWERED PLATFORMS. ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON THE SITE ON DAYS THEY VISIT THE SITE, MEASURED IN 15 MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
APR TOP GOOGLE QUERIES IN Q1 2019 2019 BASED ON WORLDWIDE GOOGLE SEARCHES BETWEEN 01 JANUARY AND 31 MARCH 2019 # SEARCH QUERY INDEX # SEARCH QUERY INDEX 01 FACEBOOK 100 11 HOTMAIL 18 02 GOOGLE 81 12 YAHOO 15 03 YOUTUBE 79 13 FB 13 04 YOU 52 14 WHATSAPP 13 05 WEATHER 48 15 TRADUCTOR 13 06 NEWS 37 16 TIEMPO 12 07 AMAZON 26 17 TWITTER 12 08 TRANSLATE 24 18 METEO 12 09 INSTAGRAM 24 19 погода 12 10 GMAIL 22 20 MAPS 12 SOURCE: GOOGLE TRENDS (ACCESSED APRIL 2019). NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY 16 COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).
APR E-COMMERCE ACTIVITIES IN THE PAST MONTH 2019 PERCENTAGE OF INTERNET USERS WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED] SEARCHED ONLINE VISITED AN ONLINE VISITED AN ONLINE VISITED AN ONLINE PURCHASED A FOR A PRODUCT RETAIL STORE ON THE PRICE COMPARISON AUCTION SITE PRODUCT OR SERVICE OR SERVICE TO BUY WEB (ANY DEVICE) SITE OR SERVICE (ANY DEVICE) ONLINE (ANY DEVICE) global global web web index index 82% 91% 56% 46% 75% SOURCE: GLOBALWEBINDEX (Q4 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. 17
APR USE OF VOICE SEARCH & VOICE COMMANDS 2019 PERCENTAGE OF INTERNET USERS WHO REPORT USING VOICE-CONTROLLED FUNCTIONALITY (ANY DEVICE) 53%52% 50% 46% 45% 41%40% 40%40% 38% 37%37% 37% 36%35% 34% 34%34% 33% 32% 31% 29%29% 29% 27%27% 26%26% 25%24% 23% 23% 21%21% 21%20% 20%19% 19% 17%16% 15% global web index A A A Y A L S A Y T A E A A A A A A E A Y A L S K I I D O E. I N M I A. I L P G N R I K. I D D I I D M N D I N D N S N C E B A A Z E B A Y C I D S N N N L S N C U E E N N R A D R A I E I K A. A N S. T N I A O A Y U. I N A S N I D R A T G N A P N H A X R A N R I M I G O R P P T A A A R A A S I L U. R W U. F A L L U L A G E O L U M A N I E U I T B E S A N N T L M T A J C PP O K A L E A R R R K U L A T A A E I A E M R S E E W O R R N O M I L L G A E F R D H I T V I G H C G O I Z U Z B S H P E A O E E T D H O T N M R R A T T G P D N U P C N I I H I O U S A W U T WORLDWIDE A O E W O E S H S N S S N SOURCE: GLOBALWEBINDEX (Q4 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. 18
APR USE OF VOICE SEARCH & VOICE COMMANDS 2019 PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP WHO REPORT USING VOICE SEARCH OR VOICE COMMANDS IN THE PAST 30 DAYS USE OF VOICE SEARCH USE OF VOICE SEARCH USE OF VOICE SEARCH USE OF VOICE SEARCH USE OF VOICE SEARCH OR VOICE COMMANDS OR VOICE COMMANDS OR VOICE COMMANDS OR VOICE COMMANDS OR VOICE COMMANDS IN THE PAST 30 DAYS: IN THE PAST 30 DAYS: IN THE PAST 30 DAYS: IN THE PAST 30 DAYS: IN THE PAST 30 DAYS: 16-24 YEAR OLDS 25-34 YEAR OLDS 35-44 YEAR OLDS 45-54 YEAR OLDS 55-64 YEAR OLDS 16-24 25-34 35-44 45-54 55-64 global global web web index index 48% 47% 40% 29% 22% SOURCE:SOURCE: GL GLOBALOBALWEBINDEX (Q4 2WEBINDEX (Q4 200118). FIGURES REPRESENT THE FINDINGS OF A BRO8). FIGURES REPRESENT THE FINDINGS OF A BROAD GLAD GLOBAL SURVEY OF INTERNET USERS AOBAL SURVEY OF INTERNET USERS AGED 1GED 16 T6 TO 64.O 64. 19
APR CONCERNS ABOUT MISUSE OF PERSONAL DATA 2019 PERCENTAGE OF INTERNET USERS WHO SAY THEY’RE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA 82% 82%82% 79% 75% 72%71% 71%69% 68% 68%67%66% 66%66% 65% 64%64%64% 64%64%64% 63%63%63% 62% 61%61% 60%60%59% 57%55% 54% 54%54% 53%51%51% 48% 41%40% global web index L L E S . . . E E Y Y T K Y S I A O N A A A A D A A A G A E K A N D D A D A D A A N A N Z I A I I C R E I . I D I . . LI D C E N L I P R M N M I I D E E C S N I N S D N B A A N I N N A Y N U A S R A A G I A Y I O N N . A . U A N K I SS A I E T N D R P P T R I A A A R A A T A A R MB U X A F P A L U N O R U R W L W L H L I U G L N S E O A B T E S N A I N T I A U I E M G M T N A J O L A PP M E K D R C A R R L U L K L R E I A A S A O L T A N E R E W M A G L R F E E I O A R O O G H I O I C G I U T P R H Z E Z B E V D E S H P M R T N H R D A T D T G H T C U I P N U O I N T U A S O A W W W I E O H S E S N O S N S SOURCE: GLOBALWEBINDEX (Q4 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. 20
APR ONLINE CONTENT ACTIVITIES 2019 PERCENTAGE OF INTERNET USERS WHO CONSUME EACH KIND OF CONTENT VIA THE INTERNET EACH MONTH [SURVEY BASED] WATCH ONLINE WATCH USE MUSIC LISTEN TO ONLINE LISTEN TO VIDEOS VLOGS STREAMING SERVICES RADIO STATIONS PODCASTS global global web web index index 93% 48% 68% 47% 38% SOURCE: GLOBALWEBINDEX (Q4 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. 21
GLOBAL SOCIAL MEDIA USE 22
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APR SOCIAL MEDIA OVERVIEW 2019 BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE SOCIAL MEDIA PLATFORMS IN EACH COUNTRY / TERRITORY ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS TOTAL NUMBER ACTIVE SOCIAL MEDIA TOTAL NUMBER OF ACTIVE ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL USERS AS A PERCENTAGE SOCIAL USERS ACCESSING USERS AS A PERCENTAGE MEDIA USERS OF TOTAL POPULATION VIA MOBILE DEVICES OF TOTAL POPULATION 3.499 45% 3.429 45% BILLION BILLION SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL 23 MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS.
APR ACTIVE USERS OF TOP SOCIAL PLATFORMS 2019 BASED ON MONTHLY ACTIVE USERS, ACTIVE USER ACCOUNTS, OR UNIQUE MONTHLY VISITORS TO EACH PLATFORM, IN MILLIONS FACEBOOK 2,320 YOUTUBE 1,900 WHATSAPP 1,600 FB MESSENGER 1,300 WEIXIN / WECHAT 1,098 INSTAGRAM 1,000 QQ 807 QZONE 532 DOUYIN / TIK TOK 500 SINA WEIBO 462 REDDIT 330 TWITTER 330 DATA UPDATED TO: DOUBAN 320 23 APRIL 2019 LINKEDIN** 303 BAIDU TIEBA* 300 SKYPE* 300 SOCIAL NETWORK SNAPCHAT** 287 VIBER* 260 MESSENGER / VOIP DISCORD 250 PINTEREST 250 SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA (ALL TO APR 2019). *ADVISORY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. 24 LINKEDIN FIGURE IS BASED ON MONTHLY UNIQUE WEBSITE VISITORS IN DEC 2018, VIA SIMILARWEB. SNAPCHAT FIGURE EXTRAPOLATED FROM DATA REPORTED IN TECHCRUNCH (JUN 2017).
APR SOCIAL MEDIA ADVERTISING AUDIENCES 2019 A COMPARISON OF THE TOTAL ADDRESSABLE ADVERTISING AUDIENCES* OF SELECTED SOCIAL MEDIA PLATFORMS ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS POTENTIAL REACH POTENTIAL REACH POTENTIAL REACH POTENTIAL REACH POTENTIAL REACH OF ADVERTISING OF ADVERTISING OF ADVERTISING OF ADVERTISING OF ADVERTISING ON FACEBOOK ON INSTAGRAM ON TWITTER ON SNAPCHAT ON LINKEDIN 1,887 802 262 311 615 MILLION MILLION MILLION MILLION MILLION FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: 43% 57% 52% 48% 34% 66% 61% 38% 43% 57% SOURCE: EXTRAPOLATIONS OF DAT AIN EACH PLATFORM’S SELF-SERVE ADVERTISING TOOLS (APRIL 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL ACTIVE USERS OR MEMBER BASES. ADVISORY: DIFFERENT PLATFORMS USE DIFFERENT DEFINITIONS AND METHODOLOGIES IN THEIR REPORTING OF ADVERTISING 25 AUDIENCES, SO FIGURES MAY NOT BE COMPARABLE ON A LIKE-FOR-LIKE BASIS.
APR FACEBOOK AUDIENCE OVERVIEW 2019 BASED ON FACEBOOK’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS NUMBER OF PEOPLE THAT PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF FACEBOOK REPORTS AGED 13+ THAT CAN QUARTER CHANGE ITS AD AUDIENCE ITS AD AUDIENCE CAN BE REACHED WITH BE REACHED WITH IN FACEBOOK THAT FACEBOOK THAT FACEBOOK ADVERTS ON FACEBOOK ADVERTS ON FACEBOOK ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE* 1.887 32% [N/A] 43% 57% BILLION SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS. FACEBOOK HAS 26 RECENTLY CHANGED THE WAY IT REPORTS ADVERTISING AUDIENCE NUMBERS, SO FIGURES QUOTED HERE WILL NOT BE COMPARABLE TO FIGURES QUOTED IN OUR PREVIOUS REPORTS.
APR LARGEST FACEBOOK ADVERTISING AUDIENCES 2019 COUNTRIES AND TERRITORIES* WITH THE LARGEST FACEBOOK ADVERTISING AUDIENCES ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS # COUNTRY REACH % POP. 13+ # COUNTRY REACH % POP. 13+ 01 INDIA 260,000,000 25% 12 PAKISTAN 32,000,000 21% 02 UNITED STATES 190,000,000 69% 13 FRANCE 31,000,000 56% 03= BRAZIL 120,000,000 70% 14= BANGLADESH 30,000,000 23% 03= INDONESIA 120,000,000 57% 14= COLOMBIA 30,000,000 76% 05 MEXICO 79,000,000 78% 16= ARGENTINA 29,000,000 82% 06 PHILIPPINES 65,000,000 85% 16= ITALY 29,000,000 55% 07 VIETNAM 55,000,000 71% 18 GERMANY 28,000,000 38% 08 THAILAND 45,000,000 76% 19= MALAYSIA 21,000,000 85% 09= TURKEY 37,000,000 57% 19= NIGERIA 21,000,000 17% 09= UNITED KINGDOM 37,000,000 65% 19= PERU 21,000,000 83% 11 EGYPT 35,000,000 50% 19= SPAIN 21,000,000 52% SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). *NOTE: RANKINGS ONLY INCLUDE COUNTRIES AND TERRITORIES WITH TOTAL POPULATIONS OF 50,000 OR MORE. 27
APR HIGHEST RATES OF ELIGIBLE REACH: FACEBOOK 2019 COUNTRIES AND TERRITORIES* WHERE FACEBOOK ADVERTS REACH THE HIGHEST PROPORTION OF PEOPLE AGED 13 AND ABOVE ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS # COUNTRY % POP. 13+ REACH # COUNTRY % POP. 13+ REACH 01 QATAR 100% 2,400,000 11 PHILIPPINES 85% 65,000,000 02 ARUBA 95% 85,000 12 GREENLAND 84% 39,000 03 UNITED ARAB EMIRATES 94% 7,900,000 13 ECUADOR 84% 11,000,000 04 MALTA 92% 350,000 14 MONGOLIA 84% 2,000,000 05 MALDIVES 91% 330,000 15 PERU 83% 21,000,000 06 ICELAND 90% 250,000 16 CYPRUS 83% 850,000 07 CAYMAN ISLANDS 89% 47,000 17 COSTA RICA 82% 3,300,000 08 GUAM 87% 110,000 18 CURAÇAO 82% 110,000 09 BRUNEI 86% 300,000 19 ARGENTINA 82% 29,000,000 10 MALAYSIA 85% 21,000,000 20 LIBYA 81% 4,100,000 SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). *NOTE: RANKINGS ONLY INCLUDE COUNTRIES AND TERRITORIES WITH TOTAL POPULATIONS OF 50,000 OR MORE. 28
APR ADVERTISING AUDIENCE PROFILE: FACEBOOK 2019 SHARE OF FACEBOOK’S GLOBAL ADVERTISING AUDIENCE*, BY AGE GROUP AND GENDER ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS 19% FEMALE 16% MALE 13% 10% 10% 7.5% 4.9% 5.1% 2.6% 3.1% 3.1% 2.7% 2.1% 1.9% 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. 29 ADVISORY: DATA ON THIS CHART REPRESENTS FACEBOOK’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO THE RESPECTIVE SHARE OF TOTAL ACTIVE USERS.
APR FACEBOOK’S ADVERTISING AUDIENCE 2019 POTENTIAL REACH OF ADVERTISING ON FACEBOOK, BY AGE GROUP AND BY GENDER ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 107,100,000 48,500,000 2.6% 58,600,000 3.1% 18-24 484,800,000 191,900,000 10% 292,900,000 16% 25-34 595,900,000 242,400,000 13% 353,500,000 19% 35-44 323,200,000 141,400,000 7.5% 181,800,000 10% 45-54 189,900,000 92,900,000 4.9% 97,000,000 5.1% 55-64 109,100,000 57,600,000 3.1% 51,500,000 2.7% 65+ 76,800,000 40,400,000 2.1% 36,400,000 1.9% TOTAL 1,886,700,000 815,100,000 43% 1,071,600,000 57% SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). ADVISORY: DATA ON THIS CHART REPRESENTS FACEBOOK’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO THE 30 RESPECTIVE SHARE OF TOTAL ACTIVE USERS.
APR FACEBOOK ACTIVITY FREQUENCY 2019 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER* PERFORMS EACH ACTIVITY ON FACEBOOK ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS NUMBER OF POSTS LIKED IN COMMENTS MADE IN FACEBOOK POSTS FACEBOOK ADVERTS FACEBOOK PAGES THE PAST 30 DAYS THE PAST 30 DAYS SHARED IN THE PAST 30 CLICKED IN THE PAST 30 LIKED (LIFETIME) (ALL POST TYPES) (ALL POST TYPES) DAYS (ALL POST TYPES) DAYS (ANY CLICK TYPE) 1 13 6 1 11 FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: 1 1 15 12 7 5 2 1 14 10 SOURCE: FACEBOOK (APRIL 2019). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AROUND THE WORLD AGED 18 AND ABOVE WHO WERE SHOWN ADVERTS ON 31 FACEBOOK IN THE PAST 30 DAYS.
APR FACEBOOK PAGE REACH BENCHMARKS 2019 AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS, AND THE CONTRIBUTION OF PAID MEDIA AVERAGE MONTHLY AVERAGE POST REACH AVERAGE ORGANIC PERCENTAGE OF PAGES AVERAGE PAID REACH CHANGE IN PAGE LIKES vs. PAGE LIKES REACH vs. PAGE LIKES USING PAID MEDIA vs. TOTAL REACH +0.13% 7.7% 5.6% 26.3% 27.7% Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: -1.5% -4.0% -5.8% +1.2% +2.2% (-0.2 BPS) (-32 BPS) (-34 BPS) (+32 BPS) (+59 BPS) SOURCE: LOCOWISE (APRIL 2019). FIGURES REPRESENT AVERAGES FOR Q1 2019. ‘Q-O-Q CHANGE’ FIGURES REPRESENT THE QUARTER-ON-QUARTER CHANGE vs. Q4 2018. NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES. ON AVERAGE, PAGES WITH LARGER AUDIENCES (I.E. GREATER NUMBERS OF ‘PAGE LIKES) WILL EXPERIENCE LOWER LEVELS OF 32 ORGANIC REACH. ADVISORY: MANY LARGE BRAND PAGES WILL EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF REACH COMPARED TO THE AVERAGES QUOTED HERE.
APR FACEBOOK ENGAGEMENT BENCHMARKS 2019 THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. PAGE REACH AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK PAGE POSTS (ALL TYPES OF PAGE VIDEO POSTS PAGE PHOTO POSTS PAGE LINK POSTS PAGE STATUS POSTS POST, ALL TYPES OF PAGE*) (ALL TYPES OF PAGE*) (ALL TYPES OF PAGE*) (ALL TYPES OF PAGE*) (ALL TYPES OF PAGE*) 3.62% 6.10% 4.48% 3.00% 1.93% Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: -3.4% +1.1% -0.1% -0.3% -4.2% (-13 BPS) (+7 BPS) (-0.4 BPS) (-1 BP) (-8 BPS) SOURCE: LOCOWISE (APRIL 2019). FIGURES REPRESENT AVERAGES FOR Q1 2019. ‘Q-O-Q CHANGE’ FIGURES REPRESENT QUARTER-ON-QUARTER CHANGE vs. Q4 2018. *NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES. ON AVERAGE, PAGES WITH LARGER AUDIENCES (I.E. GREATER NUMBERS OF ‘PAGE LIKES’) WILL EXPERIENCE LOWER LEVELS OF 33 ENGAGEMENT. ADVISORY: MANY LARGE BRAND PAGES WILL EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ENGAGEMENT COMPARED TO THE AVERAGES QUOTED HERE.
APR COMPARING FACEBOOK PERFORMANCE BY PAGE SIZE 2019 COMPARING THE ORGANIC REACH AND OVERALL ENGAGEMENT RATES OF PAGES WITH FEWER THAN 10,000 FANS, AND MORE THAN 100,000 FANS PAGES WITH FEWER THAN 10,000 ‘FANS’ PAGES WITH MORE THAN 100,000 ‘FANS’ AVERAGE ORGANIC PAGE AVERAGE ENGAGEMENT RATE AVERAGE ORGANIC PAGE AVERAGE ENGAGEMENT RATE POST REACH vs. PAGE LIKES FOR FACEBOOK PAGE POSTS POST REACH vs. PAGE LIKES FOR FACEBOOK PAGE POSTS (ALL TYPES OF POST AND PAGE*) (ALL TYPES OF POST AND PAGE*) (ALL TYPES OF POST AND PAGE*) (ALL TYPES OF POST AND PAGE*) 8.24% 4.62% 3.24% 2.74% SOURCES: LOCOWISE (APRIL 2019). FIGURES REPRESENT AVERAGES FOR Q1 2019. NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGE TYPES, AND INCLUDE 34 DATA FOR ORGANIC POSTS AND POSTS WITH PAID MEDIA SUPPORT, ACROSS VIDEOS, PHOTOS, STATUS UPDATES, AND LINK POSTS.
APR INSTAGRAM AUDIENCE OVERVIEW 2019 BASED ON INSTAGRAM’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS NUMBER OF PEOPLE THAT PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF INSTAGRAM REPORTS AGED 13+ THAT CAN QUARTER CHANGE ITS AD AUDIENCE ITS AD AUDIENCE CAN BE REACHED WITH BE REACHED WITH IN INSTAGRAM THAT INSTAGRAM THAT INSTAGRAM ADVERTS ON INSTAGRAM ADVERTS ON INSTAGRAM ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE* 802.3 13% [N/A] 52% 48% MILLION SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON INSTAGRAM’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS. FACEBOOK HAS 35 RECENTLY CHANGED THE WAY IT REPORTS INSTAGRAM ADVERTISING AUDIENCE NUMBERS, SO FIGURES QUOTED HERE WILL NOT BE COMPARABLE TO FIGURES QUOTED IN PREVIOUS REPORTS.
APR LARGEST INSTAGRAM ADVERTISING AUDIENCES 2019 COUNTRIES AND TERRITORIES* WITH THE LARGEST INSTAGRAM ADVERTISING AUDIENCES ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS # COUNTRY REACH % OF POP. 13+ # COUNTRY REACH % OF POP. 13+ 01 UNITED STATES 110,000,000 40% 11 ITALY 18,000,000 34% 02 BRAZIL 66,000,000 38% 12= ARGENTINA 15,000,000 42% 03 INDIA 64,000,000 6% 12= FRANCE 15,000,000 27% 04 INDONESIA 56,000,000 26% 14 SPAIN 14,000,000 35% 05 RUSSIAN FEDERATION 35,000,000 29% 15 CANADA 12,000,000 37% 06 TURKEY 34,000,000 52% 16= COLOMBIA 11,000,000 28% 07 JAPAN 24,000,000 21% 16= SOUTH KOREA 11,000,000 24% 08 UNITED KINGDOM 22,000,000 39% 16= SAUDI ARABIA 11,000,000 42% 09 MEXICO 20,000,000 20% 16= THAILAND 11,000,000 19% 10 GERMANY 18,000,000 25% 20 MALAYSIA 10,000,000 41% SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). *NOTE: RANKINGS ONLY INCLUDE COUNTRIES AND TERRITORIES WITH TOTAL POPULATIONS OF 50,000 OR MORE. 36
APR HIGHEST RATES OF ELIGIBLE REACH: INSTAGRAM 2019 COUNTRIES AND TERRITORIES* WHERE INSTAGRAM ADVERTS REACH THE HIGHEST PROPORTION OF PEOPLE AGED 13 AND ABOVE ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS # COUNTRY % OF POP. 13+ REACH # COUNTRY % OF POP. 13+ REACH 01 BRUNEI 57% 200,000 11 NORWAY 46% 2,100,000 02 ICELAND 54% 150,000 12 KAZAKHSTAN 46% 6,500,000 03 SWEDEN 53% 4,500,000 13 ARUBA 46% 41,000 04 CAYMAN ISLANDS 53% 28,000 14 KOSOVO 45% 680,000 05 TURKEY 52% 34,000,000 15 ISRAEL 45% 2,900,000 06 CYPRUS 51% 530,000 16 ANDORRA 44% 30,000 07 GUAM 50% 63,000 17 MONTENEGRO 43% 230,000 08 KUWAIT 49% 1,600,000 18 IRELAND 43% 1,700,000 09 BAHRAIN 47% 630,000 19 PANAMA 43% 1,400,000 10 CHILE 46% 7,000,000 20 ARGENTINA 42% 15,000,000 SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). *NOTE: RANKINGS ONLY INCLUDE COUNTRIES AND TERRITORIES WITH TOTAL POPULATIONS OF 50,000 OR MORE. 37
APR ADVERTISING AUDIENCE PROFILE: INSTAGRAM 2019 SHARE OF INSTAGRAM’S GLOBAL ADVERTISING AUDIENCE, BY AGE GROUP AND GENDER ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS 16% 16% 16% 15% FEMALE MALE 8.9% 7.1% 4.6% 3.4% 3.0% 3.2% 2.0% 1.2% 1.1% 0.8% 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. 38 ADVISORY: DATA ON THIS CHART REPRESENTS INSTAGRAM’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO THE RESPECTIVE SHARE OF TOTAL ACTIVE USERS.
APR INSTAGRAM’S ADVERTISING AUDIENCE 2019 POTENTIAL REACH OF ADVERTISING ON INSTAGRAM, BY AGE GROUP AND BY GENDER ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 51,900,000 27,500,000 3.4% 24,400,000 3.0% 18-24 254,300,000 122,100,000 15% 132,300,000 16% 25-34 264,500,000 132,300,000 16% 132,300,000 16% 35-44 128,200,000 71,200,000 8.9% 57,000,000 7.1% 45-54 62,100,000 36,600,000 4.6% 25,400,000 3.2% 55-64 25,800,000 16,300,000 2.0% 9,600,000 1.2% 65+ 15,500,000 8,700,000 1.1% 6,700,000 0.8% TOTAL 802,300,000 414,700,000 52% 387,600,000 48% SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). ADVISORY: DATA ON THIS CHART REPRESENTS INSTAGRAM’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO THE 39 RESPECTIVE SHARE OF TOTAL ACTIVE USERS.
APR TWITTER AUDIENCE OVERVIEW 2019 BASED ON TWITTER’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE NUMBER OF PEOPLE PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF THAT TWITTER REPORTS AGED 13+ THAT CAN QUARTER CHANGE ITS AD AUDIENCE ITS AD AUDIENCE CAN BE REACHED WITH BE REACHED WITH IN TWITTER THAT TWITTER THAT TWITTER ADVERTS ON TWITTER ADVERTS ON TWITTER ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE* 262.1 4.4% +4.5% 34% 66% MILLION SOURCE: EXTRAPOLATIONS OF TWITTER DATA (APRIL 2019). *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER 40 SHARE FIGURES EXTRAPOLATED FROM AVAILABLE DATA.
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APR LARGEST TWITTER ADVERTISING AUDIENCES 2019 COUNTRIES AND TERRITORIES WITH THE LARGEST TWITTER ADVERTISING AUDIENCES # COUNTRY REACH % OF POP. 13+ # COUNTRY REACH % OF POP. 13+ 01 UNITED STATES 49,450,000 18% 11 INDONESIA 6,300,000 3% 02 JAPAN 38,350,000 34% 12 CANADA 5,710,000 18% 03 UNITED KINGDOM 14,100,000 25% 13 FRANCE 5,670,000 10% 04 SAUDI ARABIA 10,190,000 39% 14 PHILIPPINES 4,735,000 6% 05 RUSSIAN FEDERATION 9,915,000 8% 15 THAILAND 4,475,000 8% 06 BRAZIL 8,575,000 5% 16 ARGENTINA 4,030,000 11 % 07 TURKEY 8,555,000 13% 17 GERMANY 4,000,000 5% 08 INDIA 7,855,000 1% 18 SOUTH KOREA 4,000,000 9% 09 MEXICO 7,090,000 7% 19 NETHERLANDS 3,745,000 25% 10 SPAIN 6,335,000 16% 20 AUSTRALIA 3,115,000 15% SOURCE: EXTRAPOLATIONS OF TWITTER DATA (APRIL 2019). 41
APR ADVERTISING AUDIENCE PROFILE: TWITTER 2019 SHARE OF TWITTER’S GLOBAL ADVERTISING AUDIENCE, BY AGE GROUP AND GENDER 22% FEMALE MALE 14% 14% 10% 9.0% 9.1% 7.2% 6.2% 3.8% 5.0% 13 –17 18 – 24 25 – 34 35 – 49 50+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: EXTRAPOLATIONS OF TWITTER DATA (APRIL 2019). NOTES: FIGURES ARE BASED ON THE MID-POINTS OF THE RANGES THAT TWITTER REPORTS FOR ITS ADVERTISING AUDIENCES. TWITTER DOES NOT REPORT AUDIENCE NUMBERS FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. FIGURES ARE BASED ON THE ADDRESSABLE ADVERTISING AUDIENCE ON THE TWITTER 42 PLATFORM ONLY, AND MAY NOT BE REPRESENTATIVE OF TOTAL MONTHLY ACTIVE TWITTER USERS. PERCENTAGES MAY NOT SUM TO 100% DUE TO ROUNDING.
APR TWITTER’S ADVERTISING AUDIENCE 2019 POTENTIAL REACH OF ADVERTISING ON TWITTER, BY AGE GROUP AND BY GENDER AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 28,900,000 10,000,000 3.8% 18,900,000 7.2% 18-24 62,700,000 25,500,000 10% 37,200,000 14% 25-34 80,300,000 23,500,000 9.0% 56,700,000 22% 35-49 53,300,000 16,300,000 6.2% 37,000,000 14% 50+ 37,000,000 13,000,000 5.0% 24,000,000 9.1% ALL 262,100,000 88,300,000 34% 173,800,000 66% SOURCE: EXTRAPOLATIONS OF TWITTER DATA (APRIL 2019). ADVISORY: DATA ON THIS CHART REPRESENTS TWITTER’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO THE 43 RESPECTIVE SHARE OF TOTAL ACTIVE USERS.
APR SNAPCHAT AUDIENCE OVERVIEW 2019 BASED ON SNAPCHAT’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE NUMBER OF PEOPLE THAT PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF SNAPCHAT REPORTS AGED 13+ THAT CAN QUARTER CHANGE ITS AD AUDIENCE ITS AD AUDIENCE CAN BE REACHED WITH BE REACHED WITH IN SNAPCHAT THAT SNAPCHAT THAT SNAPCHAT ADVERTS ON SNAPCHAT ADVERTS ON SNAPCHAT ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE* 310.7 5.2% +1.2% 61% 38% MILLION SOURCE: EXTRAPOLATIONS OF SNAPCHAT DATA (APRIL 2019). *NOTE: SNAPCHAT DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT 44 THE DATA THAT THE PLATFORM REPORTS FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO 100% OF THE TOTAL AUDIENCE FIGURE.
APR LARGEST SNAPCHAT ADVERTISING AUDIENCES 2019 COUNTRIES AND TERRITORIES* WITH THE LARGEST SNAPCHAT ADVERTISING AUDIENCES # COUNTRY REACH % OF POP. 13+ # COUNTRY REACH % OF POP. 13+ 01 UNITED STATES 93,550,000 34% 11 TURKEY 6,350,000 10% 02 FRANCE 18,750,000 34% 12 RUSSIAN FEDERATION 5,900,000 5% 03 UNITED KINGDOM 16,950,000 30% 13 IRAQ 5,000,000 19% 04 SAUDI ARABIA 14,050,000 53% 14 NETHERLANDS 5,000,000 34% 05 INDIA 12,150,000 1% 15 PHILIPPINES 4,050,000 5% 06 MEXICO 10,950,000 11 % 16 INDONESIA 3,950,000 2% 07 GERMANY 10,600,000 14% 17 SPAIN 3,750,000 9% 08 BRAZIL 9,800,000 6% 18 POLAND 3,700,000 11 % 09 CANADA 7,650,000 24% 19 EGYPT 3,500,000 5% 10 AUSTRALIA 6,350,000 30% 20 SWEDEN 3,400,000 40% SOURCE: EXTRAPOLATIONS OF SNAPCHAT DATA (APRIL 2019).*NOTE: RANKINGS ONLY INCLUDE COUNTRIES AND TERRITORIES WITH TOTAL POPULATIONS OF 50,000 OR MORE. 45
APR HIGHEST RATES OF ELIGIBLE REACH: SNAPCHAT 2019 COUNTRIES AND TERRITORIES* WHERE SNAPCHAT ADVERTS REACH THE HIGHEST PROPORTION OF PEOPLE AGED 13 AND ABOVE # COUNTRY % OF POP. 13+ REACH # COUNTRY % OF POP. 13+ REACH 01 BAHRAIN 61% 825,000 11 NETHERLANDS 34% 5,000,000 02 NORWAY 61% 2,750,000 12 NEW ZEALAND 32% 1,250,000 03 LUXEMBOURG 61% 307,500 13 AUSTRALIA 30% 6,350,000 04 SAUDI ARABIA 53% 14,050,000 14 UNITED KINGDOM 30% 16,950,000 05 KUWAIT 50% 1,650,000 15 BELGIUM 29% 2,850,000 06 IRELAND 43% 1,700,000 16 OMAN 26% 945,000 07 DENMARK 41% 2,050,000 17 JORDAN 25% 1,750,000 08 SWEDEN 40% 3,400,000 18 UNITED ARAB EMIRATES 24% 2,050,000 09 FRANCE 34% 18,750,000 19 PUERTO RICO 24% 765,000 10 UNITED STATES 34% 93,550,000 20 CANADA 24% 7,650,000 SOURCE: EXTRAPOLATIONS OF SNAPCHAT DATA (APRIL 2019). *NOTE: RANKINGS ONLY INCLUDE COUNTRIES AND TERRITORIES WITH TOTAL POPULATIONS OF 50,000 OR MORE. 46
APR ADVERTISING AUDIENCE PROFILE: SNAPCHAT 2019 SHARE OF SNAPCHAT’S GLOBAL ADVERTISING AUDIENCE, BY AGE GROUP AND GENDER 13% FEMALE MALE 13% 12% 12% 11% 10% 7.9% 8.1% 6.2% 5.7% 13 –17 18 – 20 21 – 24 25 – 34 35+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: EXTRAPOLATIONS OF SNAPCHAT DATA (APRIL 2019). NOTES: FIGURES ARE BASED ON MID-POINTS OF THE RANGES THAT SNAPCHAT REPORTS FOR ITS ADVERTISING AUDIENCES. SNAPCHAT’S REPORTING FACTORS GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, BUT IT DOES NOT REPORT NUMBERS FOR AUDIENCES OTHER THAN MALE OR FEMALE. AS A RESULT, 47 PERCENTAGES DO NOT SUM TO 100%. FIGURES ARE BASED ON THE ADDRESSABLE ADVERTISING AUDIENCE ON SNAPCHAT ONLY, AND MAY NOT BE REPRESENTATIVE OF TOTAL ACTIVE USERS.
APR SNAPCHAT’S ADVERTISING AUDIENCE 2019 POTENTIAL REACH OF ADVERTISING ON SNAPCHAT, BY AGE GROUP AND BY GENDER AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 57,000,000 36,600,000 12% 19,300,000 6.2% 18-20 66,000,000 40,400,000 13% 24,500,000 7.9% 21-24 58,900,000 32,800,000 11 % 25,100,000 8.1% 25-34 73,200,000 41,700,000 13% 30,200,000 10% 35+ 55,600,000 36,900,000 12% 17,800,000 5.7% TOTAL 310,700,000 188,400,000 61% 116,900,000 38% SOURCE: EXTRAPOLATIONS OF SNAPCHAT DATA (APRIL 2019). ADVISORY: DATA ON THIS CHART REPRESENTS SNAPCHAT’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO THE RESPECTIVE SHARE OF TOTAL ACTIVE USERS. SNAPCHAT’S REPORTING FACTORS GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, BUT IT DOES NOT REPORT NUMBERS FOR AUDIENCES OTHER THAN 48 MALE OR FEMALE. AS A RESULT, PERCENTAGES DO NOT SUM TO 100%, AND FIGURES IN THE ‘FEMALE TOTAL’ AND ‘MALE TOTAL’ COLUMNS DO NOT SUM TO THE ‘TOTAL AUDIENCE’ FIGURE.
APR LINKEDIN AUDIENCE OVERVIEW 2019 BASED ON LINKEDIN’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE NUMBER OF PEOPLE THAT PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF LINKEDIN REPORTS AGED 18+ THAT CAN QUARTER CHANGE ITS AD AUDIENCE ITS AD AUDIENCE CAN BE REACHED WITH BE REACHED WITH IN LINKEDIN THAT LINKEDIN THAT LINKEDIN ADVERTS ON LINKEDIN ADVERTS ON LINKEDIN ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE* 614.7 11% +1.7% 43% 57% MILLION SOURCE: EXTRAPOLATIONS OF LINKEDIN DATA (APRIL 2019).*NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS. LINKEDIN 49 DOES NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER DATA HAVE BEEN EXTRAPOLATED BASED ON AVAILABLE DATA.
APR LARGEST LINKEDIN ADVERTISING AUDIENCES 2019 COUNTRIES AND TERRITORIES* WITH THE LARGEST LINKEDIN ADVERTISING AUDIENCES # COUNTRY REACH % OF POP. 18+ # COUNTRY REACH % OF POP. 18+ 01 UNITED STATES 150,000,000 59% 11 SPAIN 12,000,000 32% 02 INDIA 56,000,000 6% 12 AUSTRALIA 10,000,000 51% 03 CHINA 45,000,000 4% 13 GERMANY 9,100,000 13% 04 BRAZIL 36,000,000 23% 14 NETHERLANDS 8,100,000 59% 05 UNITED KINGDOM 26,000,000 49% 15 TURKEY 7,800,000 13% 06 FRANCE 18,000,000 35% 16 PHILIPPINES 7,400,000 11 % 07 CANADA 16,000,000 53% 17 COLOMBIA 7,300,000 21% 08 INDONESIA 13,000,000 7% 18 SOUTH AFRICA 7,100,000 18% 09 ITALY 13,000,000 26% 19 ARGENTINA 7,000,000 22% 10 MEXICO 13,000,000 14% 20 RUSSIAN FEDERATION 6,800,000 6% SOURCE: EXTRAPOLATIONS OF LINKEDIN DATA (APRIL 2019). *NOTE: RANKINGS ONLY INCLUDE COUNTRIES AND TERRITORIES WITH TOTAL POPULATIONS OF 50,000 OR MORE. 50
APR HIGHEST RATES OF ELIGIBLE REACH: LINKEDIN 2019 COUNTRIES AND TERRITORIES* WHERE LINKEDIN ADVERTS REACH THE HIGHEST PROPORTION OF PEOPLE AGED 18 AND ABOVE # COUNTRY % OF POP. 18+ REACH # COUNTRY % OF POP. 18+ REACH 01 BERMUDA 95% 46,000 11 ARUBA 55% 46,000 02 ICELAND 85% 220,000 12 NEW ZEALAND 55% 2,000,000 03 GIBRALTAR 83% 22,000 13 DENMARK 54% 2,500,000 04 AMERICAN SAMOA 83% 30,000 14 GUAM 54% 61,000 05 CAYMAN ISLANDS 77% 38,000 15 CANADA 53% 16,000,000 06 ANDORRA 66% 42,000 16 MALTA 53% 190,000 07 U.S. VIRGIN ISLANDS 64% 51,000 17 SINGAPORE 51% 2,500,000 08 NETHERLANDS 59% 8,100,000 18 AUSTRALIA 51% 10,000,000 09 UNITED STATES 59% 150,000,000 19 LUXEMBOURG 51% 240,000 10 IRELAND 55% 2,000,000 20 UNITED ARAB EMIRATES 50% 4,000,000 SOURCE: EXTRAPOLATIONS OF LINKEDIN DATA (APRIL 2019). *NOTE: RANKINGS ONLY INCLUDE COUNTRIES AND TERRITORIES WITH TOTAL POPULATIONS OF 50,000 OR MORE. 51
APR ADVERTISING AUDIENCE PROFILE: LINKEDIN 2019 SHARE OF LINKEDIN’S GLOBAL ADVERTISING AUDIENCE, BY AGE GROUP AND GENDER 21% FEMALE 17% 17% MALE 14% 11% 12% 5.9% 2.9% 18 – 24 25 – 34 35 – 54 55+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: EXTRAPOLATIONS OF LINKEDIN DATA (APRIL 2019). ADVISORY: DATA ON THIS CHART ARE BASED ON FIGURES REPORTED BY LINKEDIN FOR ITS ADDRESSABLE ADVERTISING AUDIENCE, 52 AND MAY NOT CORRELATE TO THE RESPECTIVE SHARES OF TOTAL ACTIVE USERS OR THE TOTAL REGISTERED MEMBER BASE.
GLOBAL MOBILE USE 53
APR MOBILE USERS vs. MOBILE CONNECTIONS 2019 COMPARING UNIQUE MOBILE USERS TO MOBILE CONNECTIONS ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS NUMBER OF UNIQUE UNIQUE MOBILE TOTAL NUMBER OF MOBILE MOBILE CONNECTIONS AVERAGE NUMBER OF MOBILE USERS (ANY USERS AS A PERCENTAGE CONNECTIONS (EXCLUDING AS A PERCENTAGE OF CONNECTIONS PER TYPE OF HANDSET) OF TOTAL POPULATION IOT CONNECTIONS TOTAL POPULATION UNIQUE MOBILE USER 5.110 66% 7.787 101% 1.52 BILLION SOURCE: GSMA INTELLIGENCE (APRIL 2019). NOTE: TOTAL GLOBAL CONNECTION FIGURES QUOTED HERE DO NOT INCLUDE IOT CELLULAR CONNECTIONS. 54 ADVISORY: GSMA INTELLIGENCE HAS RECENTLY REVISED SOME OF ITS HISTORICAL DATA, SO THESE NUMBERS ARE NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS.
APR SHARE OF MOBILE CONNECTIONS BY DEVICE 2019 PERCENTAGE OF MOBILE CONNECTIONS ASSOCIATED WITH EACH TYPE OF MOBILE HANDSET SHARE OF CONNECTIONS SHARE OF CONNECTIONS SHARE OF CONNECTIONS ASSOCIATED WITH ASSOCIATED WITH ASSOCIATED WITH ROUTERS, SMARTPHONES FEATURE PHONES TABLETS, AND MOBILE PCS 68% 29% 3.3% SOURCE: EXTRAPOLATED FROM DATA PUBLISHED IN THE ERICSSON MOBILE VISUALIZER (ACCESSED APRIL 2019). NOTE: DATA DO NOT FACTOR CONNECTIONS ASSOCIATED WITH IOT DEVICES. 55
APR SHARE OF MOBILE WEB TRAFFIC BY MOBILE OS 2019 BASED ON EACH OPERATING SYSTEM’S SHARE OF GLOBAL MOBILE WEB REQUESTS PERCENTAGE OF MOBILE PERCENTAGE OF MOBILE PERCENTAGE OF MOBILE WEB REQUESTS FROM WEB REQUESTS FROM WEB REQUESTS FROM OTHER ANDROID DEVICES APPLE IOS DEVICES MOBILE OPERATING SYSTEMS 75.3% 22.4% 2.3% SOURCE: STATCOUNTER (APRIL 2019). 56
APR EVOLUTION OF MOBILE DATA CONSUMPTION 2019 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN EXABYTES (BILLIONS OF GIGABYTES) 26 24 22 20 18 MONTHLY MOBILE DATA USED BY THE 7.0GB 16 AVERAGE SMARTPHONE WORLDWIDE: 14 12 10 08 06 04 02 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2013 2013 2014 2014 2014 2014 2015 2015 2015 2015 2016 2016 2016 2016 2017 2017 2017 2017 2018 2018 2018 2018 SOURCES: ERICSSON MOBILITY REPORT, Q4 2018 UPDATE (FEBRUARY 2019); ERICSSON MOBILITY VISUALIZER (APRIL 2019). 57
APR MOBILE APPS: GLOBAL TRENDS 2019 GLOBAL APP DOWNLOADS, AND THE VALUE OF THE GLOBAL MOBILE APP MARKET IN U.S. DOLLARS, INCLUDING ANNUAL TRENDS NUMBER OF MOBILE APPS ANNUAL GROWTH IN TOTAL VALUE OF GLOBAL ANNUAL GROWTH IN VALUE AVERAGE CONSUMER DOWNLOADED WORLDWIDE THE NUMBER OF MOBILE CONSUMER SPEND ON OF GLOBAL CONSUMER SPEND ON MOBILE APPS PER IN Q1 2019 (ALL PLATFORMS) APPS DOWNLOADED MOBILE APPS IN Q1 2019 SPEND ON MOBILE APPS SMARTPHONE* IN Q1 2019 30 +10% $22 +20% $4.17 BILLION BILLION SOURCE: APP ANNIE (APRIL 2019); ERICSSON MOBILITY VISUALIZER (APRIL 2019); KEPIOS ANALYSIS. *NOTE: THE FIGURE FOR AVERAGE CONSUMER SPEND PER SMARTPHONE IS BASED ON 58 DATA FROM MULTIPLE SOURCES.
APR MOBILE APP RANKINGS: Q1 DOWNLOADS 2019 RANKINGS OF TOP MOBILE APPS AND GAMES BY THE NUMBER OF DOWNLOADS BETWEEN 01 JANUARY AND 31 MARCH 2019 RANKING OF MOBILE APPS BY DOWNLOADS RANKING OF MOBILE GAMES BY DOWNLOADS # APP NAME DEVELOPER # APP NAME DEVELOPER 01 FACEBOOK MESSENGER FACEBOOK 01 COLORBUMP 3D GOOD JOB GAMES 02 FACEBOOK FACEBOOK 02 FREE FIRE SEA 03 WHATSAPP FACEBOOK 03 SUBWAY SURFERS KILOO 04 TIKTOK BYTEDANCE 04 PUBG MOBILE TENCENT 05 INSTAGRAM FACEBOOK 05 PAPER.IO 2 VOODOO 06 SHAREIT SHAREIT (众联极享) 06 MY TALKING TOM 2 OUTFIT7 07 NETFLIX NETFLIX 07 BRAWL STARS SUPERCELL 08 LIKE MAGIC MUSIC VIDEO MAKER YY INC. (欢聚时代) 08 HELIX JUMP VOODOO 09 SNAPCHAT SNAP 09 HAPPY GLASS LION STUDIOS 10 SPOTIFY SPOTIFY 10 DRIVE AND PARK SAYGAMES SOURCE: APP ANNIE (APRIL 2019). BASED ON COMBINED DATA FOR THE GOOGLE PLAY AND APPLE iOS APP STORES. 59 NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES.
APR MOBILE APP RANKINGS: Q1 CONSUMER SPEND 2019 RANKINGS OF TOP MOBILE APPS AND GAMES BY CONSUMER SPEND BETWEEN 01 JANUARY AND 31 MARCH 2019 RANKING OF MOBILE APPS BY CONSUMER SPEND RANKING OF MOBILE GAMES BY CONSUMER SPEND # APP NAME DEVELOPER # APP NAME DEVELOPER 01 TINDER INTERACTIVECORP 01 FATE / GRAND ORDER SONY / ANIPLEX 02 NETFLIX NETFLIX 02 HONOUR OF KINGS TENCENT 03 TENCENT VIDEO TENCENT 03 CANDY CRUSH SAGA ACTIVISION BLIZZARD 04 IQIYI IQIYI 04 MONSTER STRIKE MIXI 05 PANDORA MUSIC PANDORA 05 DRAGON BALL Z DOKKAN BATTLE BANDAI NAMCO 06 YOUTUBE GOOGLE 06 FANTASY WESTWARD JOURNEY NETEASE 07 KWAI (快手) ONESMILE 07 LINEAGE M NCSOFT 08 YOUKU ALIBABA GROUP 08 POKÉMON GO NIANTIC 09 LINE MANGA LINE BOOK DISTRIBUTION 09 PUZZLES & DRAGONS GUNGHO 10 LINE LINE 10 QQ SPEED TENCENT SOURCE: APP ANNIE (APRIL 2019). BASED ON COMBINED DATA FOR THE GOOGLE PLAY AND APPLE iOS APP STORES. 60 NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES.
MORE INFORMATION 61
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SPECIAL THANKS: GSMA INTELLIGENCE GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
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NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES This report uses data from a wide variety of Similarly, reports of internet user numbers It’s unlikely that one hundred percent of sources, including market research agencies, vary considerably between different sources. internet users in any given country will use internet and social media companies, In part, this is because there are fewer the same social media platform though, so in governments and public bodies, news media, commercial imperatives for governments cases where internet and social media user journalists, and our own internal analysis. and regulators to collect and publish regular numbers are the same, it’s likely that the actual internet user data. However, the user numbers number of internet users will be higher than the Wherever possible, we’ve prioritised data published by social media platforms can be number we’ve reported. sources that provide broader geographical a useful proxy for the number of internet users coverage, in order to minimise the potential in countries where no other reliable data are Lastly, a number of metrics that we reported in variations between data points, and offer available, because all active social media last year’s Global Digital reports have been more reliable comparison across countries. users must have an active internet connection revised by the original data provider since However, where we believe that an individual in order to access social media. These data publication, and as a result, some figures metric provides a more reliable reference, are also more likely to be updated on a in this year’s reports may appear to have we’ve used such individual numbers to ensure regular basis, as social media companies changed in unexpected ways. Wherever the most accurate reporting. relies on this data to help sell their advertising we’re aware of these changes, we’ve included products and services. details in the footnotes of each relevant chart, Furthermore, due to differing data collection but please use caution when comparing data and treatment methodologies used by these As a result, on occasion, we’ve used the latest from different reports in case the original base organisations, and the different sample addressable advertising audience data from has changed. periods during which data were collected, social media platforms’ self-serve advertising there may be significant differences in the tools to inform our internet user numbers, If you have any questions about specific data reported metrics for similar data points especially in less-developed economies, points in these reports, or if you’d like to offer throughout this report. In particular, data where ‘official’ internet user numbers are your organisation’s data for consideration in collected via surveys often vary from one published less frequently. Consequently, there future reports, please email our reports team: report to another, even if those data were are a number of instances in this report where [email protected]. collected by the same organisation using the the reported number of social media users same approach in each wave. equals the reported number of internet users.
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