Marketing

Uncover key decision-making principles like defensive choices, framing, defaults, and social proof. Use these principles to optimize your digital experiences and outpace competitors in a tech-driven market.

Read this article if you’re tired of wading through complex, jargon-filled HR documents and want to make them actually work for your team and business.

This article explores Self-Determination Theory (SDT), a psychological framework that sheds light on what motivates us as humans and how this applies to B2B content creation.

Reading this article is a must for anyone in marketing or business who wants to connect more deeply with consumers. It dives into Self-Determination Theory (SDT) and breaks down how understanding three key aspects—autonomy, competence, and relatedness—can transform the way you approach your audience.

Analyze how your content delivery aligns with your brand's message.

Learn how images can capture attention, improve memory, and leave a lasting impression in today’s fast-paced digital world.

Discover how to create digital presentations that captivate your audiences by merging fresh design with familiar structure.

Master Content Strategy with These 5 Books.

Build Content That Solves User Needs.

This article highlights how RELAYTO takes business communications to the next level with true personalization. By using AI and interactive content, it creates engaging experiences that resonate with audiences, boosting loyalty and spending.

The article shares insights from Rob Walling’s talk at Microconf 2024, where he breaks down the five stages of consumer awareness from Eugene Schwartz's book, "Breakthrough Advertising." It highlights how understanding these stages—Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware—can shape an effective B2B content strategy.

Nowadays, effectively promoting your products or services through engaging videos is crucial. However, creating impactful product demos or concept videos traditionally requires a lot of time and money.

Let's explore the science of visual advertising and how to incorporate it into your strategy to boost sales.

From a business standpoint, someone trying to create a service for consumers should have a general understanding of the term "cognitive fluency." Knowing this concept will help you see the psychology behind consumer decisions and sell your product or service effectively.

Ensure smarter content management for your business.

Step-by-step guide for better content management.

This article dives into effective marketing strategies to help SaaS companies succeed in a Business-to-Consumer (B2C) model, offering tips on attracting and retaining customers in a competitive landscape.

Tired of your sales pitches falling flat? Prepare to elevate your sales approach with RELAYTO, an innovative content platform that turns static presentations into captivating interactive experiences. Discover how RELAYTO's AI-powered tools and analytics can help you engage prospects more effectively, streamline your sales process, and ultimately close more deals.

Discover four cutting-edge techniques that will transform your customer engagement and drive results.

Ensure Consistency in Content Operations.