4. AmErIcA’s vIEws on BusInEss How do AmericAns perceive tHe stAte of business todAy? TAking A sTAnd More and more, CEOs are taking a stand on issues like gender pay, discrimination, immigration, climate change, gun control, and more. We asked the public what they think about CEOs acting on important social issues. 63% of people think 35% think they do not 56% of people think 42% think CeOs should CeOs of large companies have a have that responsibility CeOs should take a stand – but take a stand – no matter what responsibility to take a stand only if the issues are related to the issue on important social issues their business Q: Which one of these two perspectives comes closest to your opinion? Some Q: Which one of these two perspectives comes closest to your opinion? Some people think CEOs of large companies do have a responsibility to take a stand people think CEOs of large companies should take a stand on important social on important social issues. Other people think CEOs of large companies do issues – no matter what the issue. Other people think that CEOs of large not have a responsibility to take a stand on important social issues. Base: Total companies should take a stand on important social issues – but only if the issues Respondents/Split Sample, N = 1,834 (unweighted), MOE +/- 3.2 percentage points. are related to their business. Base: Total Respondents/Split Sample, N = 1,748 Note: Numbers might not sum to 100% due to rounding. (unweighted), MOE +/- 3.3 percentage points. Note: Numbers might not sum to 100% due to rounding. 8 | JUST CAPITAL