5. AmErIcA’s commItmEnt to chAngE sUPPORTing JUsT COMPAnies We asked Americans if they had ever purchased products or services, applied for a job, invested, posted on social (or other) media, signed a petition, collaborated with an advocacy group, or attended a community gathering to show their support for a company’s positive behavior. 78% said they had taken at least one of these actions previously, with 59% saying Among all respondents, they had done so in the last 12 months. Of that 59%: 74% 65% 40% 37% 35% 34% 33% began purchasing mentioned a invested in a signed a petition collaborated attended a applied for a job or started company in social company with or became community purchasing more (or other) media a member of meeting, a rally, of a company’s an advocacy or other similar products or or activist gathering services organization Q. Which of the following, if any, have you ever done to show your support for a company’s positive behavior? BASE: Total Respondents (N= 3,582), MOE +/- 2.2 percentage points. Q. Which of the following, if any, have you done in the past 12 months to show your support for a company’s positive behavior? BASE: Have ever done activity, n = 2,777 unweighted, MOE +/- 2.5 percentage points (individual activities range from n = 1,856 unweighted to n = 245 unweighted). Note: Numbers might not sum to 100% due to rounding. 10 | JUST CAPITAL